Next at IABC Fort Worth ...
You’re Not Just Talking to White Guys, You Know

Deanna McKinley, APR, vice president of multicultural communications at OCG PR, and Asusena Resendiz, president of the Fort Worth Hispanic Chamber of Commerce, will discuss the best ways to reach a diverse audience and how to make your message matter at the IABC Fort Worth meeting Tuesday, Aug. 27, from 11:30 a.m. to 1 p.m. at Los Vaqueros in the Fort Worth Stockyards, 2629 N. Main St. RSVP here.


What PR Professionals Can Learn From Improv

It’s called the “yes, and” concept, and Four Day Weekend has it down. The idea is central to improvisation, but it also can help communications professionals create and support healthy corporate culture.

Members of the downtown comedy troupe will offer a guide at the August meeting for how to combine creativity with commerce to create harmony in the workplace. The “yes, and” idea can empower professionals to be positive role models and change agents, and to be more productive both at work and at home.

Four Day Weekend specializes in interactive entertainment, performing scenes, sketches and songs based on audience participation. The longest-running show of its kind in the Southwest, FDW has engaged mirth seekers in Sundance Square for 16 years. The funny men recently published their first book, “The Art of ImproviZEN.”

Time & date: 11:30 a.m.-1 p.m. Wednesday, Aug. 14
Place: Colonial Country Club, 3735 Country Club Circle, Fort Worth
Cost: chapter members $25, national members $30, nonmembers $35, students $20; walk-ups add $5


Next at Fort Worth SPJ ...
No meeting this month. Like football and school, everything revs up in September.



LaRee Bryant, the author of seven historical novels and two nonfiction books, will discuss the importance of approaching writing as a profession, examine how to deal with agents and editors, and present basic don'ts and do’s regarding contracts at the next Writers’ Guild of Texas meeting, 7 p.m. Monday, Aug. 19, at the Richardson Public Library. Bryant has been a writing teacher and professional editor for almost 20 years and ghosted a number of published books. She recently finished the second book in a new cozy mystery series and is working on a stand-alone mystery.  •  More on the Writers’ Guild of Texas from vice president John Vance,; critique group director Liz Klein,; or at

PRSA local update: Strategic Image president Gigi Westerman, APR, will be inducted into the PRSA College of Fellows at a dinner Oct. 26 during the PRSA 2013 International Conference in Philadelphia. Founded in 1989, the College of Fellows is a community of more than 300 senior PRSA members who have distinguished themselves through experience and leadership. Admission is open to practitioners or educators with at least 20 years experience who hold the Accredited in Public Relations (APR) credential and have demonstrated exceptional accomplishment in the practice or teaching of public relations. College of Fellows members also must exhibit personal and professional qualities that make them role models for other practitioners or educators.

PRSA local update II: Know someone who would benefit from a PRSA chapter membership? Whether it’s volunteering, participating in events or stepping into leadership roles, members dedicate their expertise to the PR profession. In August and September, PR professionals will receive a free one-year Greater Fort Worth membership when they join PRSA with promo code AUG13. More here.

PRSA local update III: Standing reminders. Note several improved features on the DFW Communicators Job Bank. A job listing can now be created, edited and removed directly on the site, and page view counts show the level of interest. And job seekers can now push alerts for specific keywords to their personal e-mails. The job bank lists full-time, part-time and internship positions in PR, media affairs, advertising/sales, event planning, graphic design, marketing, and corporate and employee communications throughout North Texas. Employers who are members of the participating organizations may post a job for $75; the cost for nonmembers is $100, for nonprofits $50. Each posting runs a month. Greater Fort Worth PRSA receives a portion of the proceeds when a member marks his or her membership status on the submission form. More from Jerrod Resweber, GFW PRSA job bank chair, at or 469-375-0216. ... Stay on top of emerging trends and industry news, extend your network while increasing your knowledge, and keep learning and stay competitive. Any practitioner with at least two years in the field is eligible for membership in the world’s leading organization for PR professionals. Those with fewer than two years experience or who recently graduated from college and were active in PRSSA may join as an associate member. More from chapter president-elect Richie Escovedo at

PRSA local update IV: Dillon 5 founder Tiffany Sunday, a specialist in business strategy, concept development and digital technology, will discuss "Rising Above the Human Capital — Why Our Digital Profile Matters" at the PRSA Dallas meeting Thursday, Aug. 8. Info here.