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MEETINGS
Going to the Christmas party, above, with SPJ and PRSA. Regular schedule resumes
in January. Meanwhile, don’t be a stranger — website, Twitter, Facebook, LinkedIn.
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Preparing the Next Generation of Public Relations Leaders
It’s a busy December luncheon — exploring the PR classroom of the future, handing out chapter awards and
scholarships, and hearing a special presentation by the chapter historian. TCU’s Dr. Julie O’Neil and Margaret Ritsch, APR, and UTA’s Dr. Shelley Wigley will offer their perspectives on changing technology, innovative classroom
approaches and what the PR profession can expect from graduates of their
programs.
O’Neil directs the Schieffer School of Journalism and Strategic Communication
graduate program. She has published close to 20 research articles and white
papers in leading academic and professional journals and received numerous
conference awards. She serves on the Measurement Commission of the Institute
for Public Relations, the editorial board of the Public Relations Journal, the
International Public Relations Research Advisory Committee and as co-chair of
PRSA’s National Research Committee.
Ritsch advises Roxo, the TCU student-driven agency for strategic communication.
This fall she also became a Coleman fellow, a program of the Coleman Foundation
and the Neeley School of Business that introduces students to the concepts of
self-employment and entrepreneurship. In her 20-year career, Ritsch has
directed PR and communications for a thriving ad agency, a science museum, two
companies and a journalism association; worked as a reporter in Virginia; and
run her own consulting business while raising a family. She has served in a
variety of leadership positions with Greater Fort Worth PRSA, most recently as
Worthy Awards coordinator.
Wigley teaches courses in the undergraduate PR sequence and Theories of
Persuasion at the graduate level. Her research interests include crisis
communications, corporate social responsibility and media relations, and she
has published in several journals, including Communication Monographs,
Communication Research, Public Relations Review and Corporate Reputation
Review.
Time & date: 11:30 a.m.-1 p.m. Wednesday, Dec. 11
Place: Colonial Country Club, 3735 Country Club Circle, Fort Worth
Cost: chapter members $25, national members $30, nonmembers $35, students $20;
walk-ups add $5
RSVP by Dec. 6 link on next page
Three links do not work on this page but do work on p. 2; the bad lines are
duplicated on the next page with active links. This will be fixed in the
January issue. Computers — can’t live with ’em, can’t live with ’em. — Ed.
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It’s a party for the JPS Hospital readers library Wednesday, Dec. 4! Follow the
penguin, above, for barbecue, beers and a most handsome gift drawing haul,
including a $600 four-day, three-night resort stay; overnight at The
Worthington with breakfast; a spa day and a $50 credit card. RSVP.
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STRAIGHT STUFF
PRSA local update: Share the gift of knowledge by bringing your favorite PR book (or an extra
copy) to the holiday social, the last evening mixer of the year, 6-8 p.m.
Tuesday, Dec. 10, at Times Ten Cellars (1100 Foch St.). Cost is $10 to cover
appetizers and a wrapped book for exchange. More here. RSVP to l.albert@tcu.edu.
PRSA local update II: Flush with holiday cheer, GFW PRSA will share member-exclusive resources during the holiday season. Check back each week for a new item. link on next page
PRSA local update III: Central Texas PRSA member Dr. Marlene Neill, APR, an assistant professor at Baylor University, is conducting research with
a colleague on social media management. She’s asking PRSA members to complete an online survey that should take about 15
minutes. The Social Media Management: Defining the Roles & Responsibilities survey is here. link on next page
