Next at IABC Fort Worth ...
Going to the Christmas party, above, with SPJ and PRSA. Regular schedule resumes in January. Meanwhile, don’t be a stranger — website, Twitter, Facebook, LinkedIn.


Preparing the Next Generation of Public Relations Leaders

It’s a busy December luncheon — exploring the PR classroom of the future, handing out chapter awards and scholarships, and hearing a special presentation by the chapter historian. TCU’s Dr. Julie O’Neil and Margaret Ritsch, APR, and UTA’s Dr. Shelley Wigley will offer their perspectives on changing technology, innovative classroom approaches and what the PR profession can expect from graduates of their programs.

O’Neil directs the Schieffer School of Journalism and Strategic Communication graduate program. She has published close to 20 research articles and white papers in leading academic and professional journals and received numerous conference awards. She serves on the Measurement Commission of the Institute for Public Relations, the editorial board of the Public Relations Journal, the International Public Relations Research Advisory Committee and as co-chair of PRSA’s National Research Committee.

Ritsch advises Roxo, the TCU student-driven agency for strategic communication. This fall she also became a Coleman fellow, a program of the Coleman Foundation and the Neeley School of Business that introduces students to the concepts of self-employment and entrepreneurship. In her 20-year career, Ritsch has directed PR and communications for a thriving ad agency, a science museum, two companies and a journalism association; worked as a reporter in Virginia; and run her own consulting business while raising a family. She has served in a variety of leadership positions with Greater Fort Worth PRSA, most recently as Worthy Awards coordinator.

Wigley teaches courses in the undergraduate PR sequence and Theories of Persuasion at the graduate level. Her research interests include crisis communications, corporate social responsibility and media relations, and she has published in several journals, including Communication Monographs, Communication Research, Public Relations Review and Corporate Reputation Review.

Time & date: 11:30 a.m.-1 p.m. Wednesday, Dec. 11
Place: Colonial Country Club, 3735 Country Club Circle, Fort Worth
Cost: chapter members $25, national members $30, nonmembers $35, students $20; walk-ups add $5
RSVP by Dec. 6 link on next page

Three links do not work on this page but do work on p. 2; the bad lines are duplicated on the next page with active links. This will be fixed in the January issue. Computers — can’t live with ’em, can’t live with ’em. — Ed.


Next at Fort Worth SPJ ...
It’s a party for the JPS Hospital readers library Wednesday, Dec. 4! Follow the penguin, above, for barbecue, beers and a most handsome gift drawing haul, including a $600 four-day, three-night resort stay; overnight at The Worthington with breakfast; a spa day and a $50 credit card. RSVP.


PRSA local update: Share the gift of knowledge by bringing your favorite PR book (or an extra copy) to the holiday social, the last evening mixer of the year, 6-8 p.m. Tuesday, Dec. 10, at Times Ten Cellars (1100 Foch St.). Cost is $10 to cover appetizers and a wrapped book for exchange. More here. RSVP to l.albert@tcu.edu.

PRSA local update II: Flush with holiday cheer, GFW PRSA will share member-exclusive resources during the holiday season. Check back each week for a new item. link on next page 

PRSA local update III: Central Texas PRSA member Dr. Marlene Neill, APR, an assistant professor at Baylor University, is conducting research with a colleague on social media management. She’s asking PRSA members to complete an online survey that should take about 15 minutes. The Social Media Management: Defining the Roles & Responsibilities survey is here. link on next page

JPS Book Benefit &  Splendiferous Gift Drawing 6-8:30 p.m. Wedn