Next at IABC Fort Worth ...
IABC Fort Worth is looking forward to a great 2014, with at least four timely professional development programs planned for pros and students alike. Pencil in the Tuesdays: Feb. 25, May 20, Aug. 26 and Nov. 18. Keep in touch on the website, Twitter, Facebook and LinkedIn.


Overcoming Challenges to Tell the F-35 Story Worldwide

A highly integrated, 24/7 strategic public relations network supports the world’s most advanced fighter plane, the F-35 Lightning II, and it’s all up for review at the first PRSA meeting of 2014.

Mike Rein with Lockheed Martin Aeronautics in Fort Worth will share how the F-35’s rocky start, marked by development delays and frequent negative media coverage, has turned the corner in the past 12 months as the 100th aircraft recently was completed. In addition to being a stealthy fifth-generation fighter, the F-35 is touted as providing 40,000 jobs in Texas and more than 125,000 nationwide.

A 20-year Air Force veteran with two master’s degrees (Naval War College, Golden Gate University), Rein leads a staff of eight and is responsible for all communications associated with the F-35 Joint Strike Fighter.

Prior to joining Lockheed, he was communications and customer relations manager for United Launch Alliance, a Lockheed Martin-Boeing Co. joint venture at Cape Canaveral Air Force Station, Florida. Before that, he led the 52-person media team at NASA’s Kennedy Space Center.

Time & date: 11:30 a.m.-1 p.m. Wednesday, Jan. 8
Place: Colonial Country Club, 3735 Country Club Circle, Fort Worth
Cost: chapter members $25, national members $30, nonmembers $35, students $20; walk-ups add $5


Next at Fort Worth SPJ ...
If there’s a program this month, you’ll know about it. Happy New Year from Fort Worth SPJ!



A strong, distinctive voice tops most editor and agent wish lists, yet it’s a craft issue that entangles so many writers. Jenny Martin will help participants find their voice at the next Writers’ Guild of Texas meeting, 7 p.m. Monday, Jan. 27, at the Richardson Public Library. Martin is a librarian and electric-guitar-rawking Beatlemaniac. She lives in Dallas with her husband and son, where she hoards books and regularly blisses out over all kinds of live and recorded rock. Dial, an imprint of Penguin, will release her debut YA novel, “Tracked,” in 2014. More at

IABC local update: IABC Dallas launches the new year with “Fueling Your Content Strategy in Real Time,” the January luncheon, Tuesday, Jan. 14, at Maggiano’s Little Italy at NorthPark Center. Info here.

PRSA local update: At her last meeting as president, Chris Smith delivered the traditional report on the year’s achievements.   •   To support the goal of “positioning our chapter as a leading regional and national leader,” GFW PRSA hosted the 2nd Annual Worthy Awards recognizing the best in local PR programs. Mayor Betsy Price was honored as Communicator of the Year, and the number of entries more than doubled from last year.   •   To support the goal of engaging the membership, programs reflected the results of a chapter-wide survey conducted early in the year. Responding to members’ desires on topics, time and place boosted attendance at monthly luncheons and also at the nightly networking mixers. Thanks to Michelle Clark, APR, who implemented the survey, and to committee chairs Lisa Albert, Brian Murnahan, Cindy Vasquez, Nancy Farrar, Mary Gugliuzza, Joan Hunter, Laura Van Hoosier and Carol Murray.   •   Other highlights included the creation of two new board positions, historian and digital media chair. A local firm brought outstanding sponsorship support and also provided updated chapter logos at no charge. Many thanks to J.O. and Liz Heck.

PRSA local update II: Scholarship recipients from Abilene Christian University, TCU and UTA were honored at the Dec. 21 meeting. ACU ad/PR junior Margo Herrera has four consecutive semesters on the Dean’s Honor Roll, holds a Corliss Englert Scholarship and is a member of Alpha Chi National College Honor Society and Phi Eta Sigma Honor Society. TCU strategic communications senior Gillian Hogan is president of the university’s PRSSA Doug Newsom Chapter. Christian Nisttáhuz, a UTA senior majoring in public relations and Spanish, says her interest in public relations grew into a passion after she volunteered in a congressional campaign and got involved in politics.

PRSA local update III: Margaret Ritsch, APR, gave other chapters a comprehensive look at the research and logistics behind the Worthy Awards with her article “Thinking of Starting a Chapter Awards Program?” in this month’s Tactics.

PRSA local update IV: Standing reminders. Visited the DFW Communicators Job Bank lately? A job listing can now be created, edited and removed directly on the site, and page view counts show the level of interest. And job seekers can now push alerts for specific keywords to their personal e-mails. The job bank lists full-time, part-time and internship positions in PR, media affairs, advertising/sales, event planning, graphic design, marketing, and corporate and employee communications throughout North Texas. Employers who are members of the participating organizations may post a job for $75; the cost for nonmembers is $100, for nonprofits $50. Each posting runs a month. Greater Fort Worth PRSA receives a portion of the proceeds when a member marks his or her membership status on the submission form. More from Jerrod Resweber, GFW PRSA job bank chair, at or 469-375-0216. ... Stay on top of emerging trends and industry news, extend your network while increasing your knowledge, and keep learning and stay competitive. Any practitioner with at least two years in the field is eligible for membership in the world’s leading organization for PR professionals. Those with fewer than two years experience or who recently graduated from college and were active in PRSSA may join as an associate member. More from chapter president Richie Escovedo at

PRSA local update V: A trio of corporate communications influencers — Tina Barry, executive vice president (retired), Dr Pepper Snapple Group; Laura Moore, senior VP of communications and public relations, Academic Partnerships; and Mark Palmer, partner, Brunswick Group — along with moderator Carolyn Covey Morris, president/CEO of QMobius, will present “Leadership’s Lessons: Key Learnings from Those Who Work with the C-Suite to Protect and Build Global Brands” at the PRSA Dallas monthly meeting Thursday, Jan. 9, at the organization’s new luncheon location, Seasons 52 at NorthPark Center. Info here.

David House writer/editor