MEETINGS
What to Do When the News Goes Foul
A few weeks ago TV cameras recorded a Rangers fan in the stands catching a ball,
but notice the bawling toddler a few seats away who was upset because he wanted
the souvenir, too. Within seconds the video went viral, and the life of the
North Texas resident who caught the ball got really messed up.
IABC Fort Worth on June 19 will host the man in the lens, Sean Leonard, who will offer insights into how a split-second reaction can become a social
media blowup that dogs a private citizen.
Pilar Schank, a communications pro who assisted Leonard with media relations over the
incident, will join him in a panel discussion, as will former area TV reporter Jeff Crilley, who will explain how TV news works in a crisis and how to prepare for that
unwanted moment on the stage.
Attendees also will have the opportunity to tape a mock interview and receive
feedback from the panelists.
Time & date: 11 a.m.-1 p.m. Tuesday, June 19 (a week earlier than usual), lunch included
Place: Studios 121, 6125 Airport Freeway, Haltom City
Cost: members of any IABC chapter with a reservation $25, nonmembers with reservation
$30, students with reservation $20; online add $1, walk-ins without a
reservation add $5
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From the Everyday to the Bad Day:
Taking Communications to the Next Level
Just one unexpected e-mail or phone call can make it a bad day. How an
organization manages everyday public relations forms the foundation to its
crisis communications response.
Former Greater Fort Worth chapter president (2002) Kristie Aylett, APR, has been on the front lines after a variety of “bad days,” including a mass casualty incident and natural disasters. At the June meting
she’ll share how to develop a strategic approach to telling the stories of an
organization when disaster strikes.
A long-time member of PRSA, Aylett in 2004 relocated her consulting firm, the
KARD Group PR/Marketing, to the Mississippi Gulf Coast region, where she become
active in the Public Relations Association of Mississippi and the Southern
Public Relations Federation; she is a PRAM past president and the current SPRF
membership vice president. In 2009 both organizations recognized her with their
highest individual honors, the Professional Achievement Award.
Aylett was elected a national assembly delegate at large in 2007 and served as
Southwest District chair in 2010. A member of the New Orleans chapter, she
currently serves on the executive committee for PRSA’s Independent Practitioner Alliance section.
Time & date: 11:30 a.m.-1 p.m. Wednesday, June 13
Place: Colonial Country Club, 3735 Country Club Circle, Fort Worth
Cost: chapter members $25, national members $30, nonmembers $35, students $20;
walk-ups add $5
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No meeting in June.
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STRAIGHT STUFF
Harry Frauman of the FRS Group and Lisa Hall at InCredible will explore a topic as timely as the sunrise — “How to Get Paid and Collect on Debts” — att the DFW Freelance Alliance brown-bag meeting Tuesday, June 19, 11:30 a.m.-1 p.m. at the North Dallas Chamber of Commerce, 10707 Preston Road.
The program is free for members of AWC, IABC and PRSA, $10 for nonmembers. More here. ...
Every man’s a king, every woman a queen at the Writers’ Guild of Texas’ annual WGT all-stars read-in, 7 p.m. Monday, June 18, at the Richardson Public
Library. Sign up with Pari Danian to read a selection of 1,000 words or less. No critiquing, all genres, and
watch your mouth (hey, it’s a public venue). • Third-Monday early-birds: July 16, Michelle Stimpson, developing your voice; Aug. 20, attorney Andrea Perez on copyright, intellectual property and TALA (Texas Accountants and Lawyers for
the Arts); Sept. 17, Dave Lieber (“Yankee Cowboy”), storytelling for promotion; Oct. 15, Joe Milazzo, getting the most from the sound of your writing; Nov. 19, small business owner
Nicci O’Boyle on e-mail marketing and social media. • Improve your writing/editing skills at WGT PCS (planned critique sessions),
third Wednesday of the month, Richardson Public Library basement, 6:30-8:45
p.m. Participants present their own work and receive feedback from fellow
members. • More at writersguildoftexas.org/joomla/. Send calendar items to Carol Woods at carol.woods@verizon.net.
IABC local update: Enjoy the Irish warmth and hospitality of Trinity Hall in Mockingbird Station at
the next IABC Dallas networking happy hour Wednesday, June 20, 6-8 p.m. Register by June 19.
PRSA national update: For your enlightenment and elucidation, selected webinars, free for PRSA members. “Developing a Strategic Mindset,” 2-3 p.m. Thursday, July 26, or on demand through Aug. 2 with Paul Argenti, professor of corporate communication and faculty director at Dartmouth’s Tuck School of Business. Explore the fundamentals of strategic thinking, from
mission, values and vision to the basic elements of strategy. • “All Hands on Deck! How Disney Cruise Line Made Its Dream Come True,” 2-3 p.m. Tuesday, July 31, with Jason Lasecki, PR director for Disney Cruise Line. Learn how the company’s public relations and public affairs teams engaged media, key stakeholders and
internal audiences in the biggest expansion in the cruise line’s history. • “Knowing Your Business is Good PR,” on demand until Dec. 31. Use your business literacy to communicate with the CEO
and improve your outcomes.
PRSA local update: Practitioner makes perfect. The Independent Practitioners Special Interest Group
quarterly meeting will be 11:30 a.m.-1 p.m. Thursday, June 21, location TBA but
food BYOL (buy your own lunch). “Come share what you know and maybe learn something you don’t — we’d love to have a big showing!” said ringleader Nancy Farrar. More from her at nancyfarrar@att.net or visit the group’s Facebook page. The Independent Practitioners SIG is for people working solo in the industry
or for anyone thinking about going out on her own.
