MEETINGS
Brand It Using LinkedIn
LinkedIn, the leading online professional networking platform, offers
opportunities not only to build relationships but to build a business brand.
That’s the hot topic at the IABC Fort Worth lunch meeting in June.
Terry Sullivan, a certified social media evangelist and marketing leader, will show how to use
LinkedIn for personal branding, business development, sales and marketing in
companies of all sizes. Sullivan coaches LinkedIn users from beginner to advanced; he has taught more than 5,000
professionals how to develop personal and company brands that get results and
stand out from the competition.
From his presentation expect to learn how to create an optimized profile; how to
develop a strong online brand; and how to search, network and create
engagement.
Time & date: 11:30 a.m.-1 p.m. Tuesday, June 18
Place: TCU’s Brown-Lupton University Union, 2901 Stadium Drive
Cost: members $25, nonmembers $30, students $20; online add $1, walk-ins without a
reservation add $5; lunch included
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Pushing Boundaries in a Digital World
In the analog era, PR pros had a firm grasp of the designated spokesperson role.
In the digital world, however, anyone can inadvertently become a spokesperson.
While many organizations can see a benefit in using new media, public relations
experts remain a resource by providing guidance on everything from social media
policies and business applications to new platforms, key messaging and
analytics.
GFW PRSA digital media chair Chip Hanna, Lesley Dupre and Ali Lamb, all with the Balcom Agency, will present case studies and best practices for
getting the most out of new media by pushing beyond the traditional boundaries
of public relations. Read more about the presenters here.
Time & date: 11:30 a.m.-1 p.m. Wednesday, June 12
Place: Colonial Country Club, 3735 Country Club Circle, Fort Worth
Cost: chapter members $25, national members $30, nonmembers $35, students $20;
walk-ups add $5
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Anticipation is Half the Fun
A networking program meeting is coming. Meanwhile, learn from experienced
investigative reporters and producers — Randy Loftis, The Dallas Morning News; Yamil Berard, Star-Telegram; Eva Parks, NBC-TV; Miles Moffeit, The Dallas Morning News; Gayle Reaves, Fort Worth Weekly; Dan Malone, Tarleton State University; Danny Robbins, Associated Press — how to probe government records for stories that make an impact at the “Pulling Back the Curtain: Investigative Reporting from Parkland to Police” workshop Saturday, June 29, 8 a.m.-4 p.m. in UTA Fine Arts Building 258700
(center section).
Info, map and directions are here. Cost is $15 professionals, $10 students, and includes light breakfast and
lunch. The workshop is sponsored by Fort Worth SPJ, the UTA SPJ chapter, the
UTA Communication Department and The Shorthorn.
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STRAIGHT STUFF
It’s “Annual WGT Read-In” time at the Writers’ Guild of Texas. Hear other writers read their work, or read your own work if
all the slots aren’t taken, at the Monday, June 17, meeting, 7-8:30 p.m. at the Richardson Public
Library. Readings are limited to five minutes, with a setup of no more than one
minute. Approximately 10 people will be able to read. And remember, this is a
public library so material must be suitable for all ages. • More on the Writers’ Guild of Texas from membership coordinator
John Vance, john.vance1@gmail.com, or critique group coordinator Liz Klein, wgtcritiquegroup@gmail.com.
IABC local update: Exploring “Digital Strategy: Leveraging Online Content and Brand Journalism to Strengthen
Your Communication Efforts” will drive the joint communicators luncheon for IABC Dallas, NIRI, PRSA and the
Press Club of Dallas members Friday, June 14. Info here.
PRSA local update: Looking for a publishing opportunity? The Journal of Social Media in Society,
published through the Texas Social Media Research Institute at Tarleton State
University, is seeking book reviews. Include publisher, ISSN number, short
introduction and overview, a critical analysis of the book’s strengths and weaknesses, highlights and commentary on where the book fits
into the larger literature, practice and industry, and who might benefit from
it (is it a textbook? a practitioner’s guide?). Oh, and do you recommend it. A thousand words tops, and no
chapter-by-chapter replays, please. Pitch ideas to Dr.
Sarah Maben at maben@tarleton.edu or Dr. Credence Baker at cbaker@tarleton.edu.
PRSA local update II: The Masters SIG, a conversation/networking group for practitioners with their
APR or at least 15 years in the business, rolls its quarterly mixer into
Michael’s Cuisine Restaurant and Ancho Chile Bar in the Cultural District on Thursday,
June 20, 5:30-7:30 p.m. Bring $5 for light appetizers; drinks cost extra. Free
parking. RSVP to Joan Hunter, jhunter@the-t.com, for an appetizer count. If you don’t know your schedule until the last minute, just show up — Masters SIG chair Mary Gugliuzza promises no one goes away hungry.
