Next at IABC Fort Worth ...
Brand It Using LinkedIn

LinkedIn, the leading online professional networking platform, offers opportunities not only to build relationships but to build a business brand. That’s the hot topic at the IABC Fort Worth lunch meeting in June.

Terry Sullivan, a certified social media evangelist and marketing leader, will show how to use LinkedIn for personal branding, business development, sales and marketing in companies of all sizes. Sullivan coaches LinkedIn users from beginner to advanced; he has taught more than 5,000 professionals how to develop personal and company brands that get results and stand out from the competition.

From his presentation expect to learn how to create an optimized profile; how to develop a strong online brand; and how to search, network and create engagement.

Time & date: 11:30 a.m.-1 p.m. Tuesday, June 18
Place: TCU’s Brown-Lupton University Union, 2901 Stadium Drive
Cost: members $25, nonmembers $30, students $20; online add $1, walk-ins without a reservation add $5; lunch included
RSVP or RSVP and pay online by noon June 14


Pushing Boundaries in a Digital World

In the analog era, PR pros had a firm grasp of the designated spokesperson role. In the digital world, however, anyone can inadvertently become a spokesperson. While many organizations can see a benefit in using new media, public relations experts remain a resource by providing guidance on everything from social media policies and business applications to new platforms, key messaging and analytics.

GFW PRSA digital media chair Chip Hanna, Lesley Dupre and Ali Lamb, all with the Balcom Agency, will present case studies and best practices for getting the most out of new media by pushing beyond the traditional boundaries of public relations. Read more about the presenters here.

Time & date: 11:30 a.m.-1 p.m. Wednesday, June 12
Place: Colonial Country Club, 3735 Country Club Circle, Fort Worth
Cost: chapter members $25, national members $30, nonmembers $35, students $20; walk-ups add $5


Next at Fort Worth SPJ ...
Anticipation is Half the Fun

A networking program meeting is coming. Meanwhile, learn from experienced investigative reporters and producers — Randy Loftis, The Dallas Morning News; Yamil Berard, Star-Telegram; Eva Parks, NBC-TV; Miles Moffeit, The Dallas Morning News; Gayle Reaves, Fort Worth Weekly; Dan Malone, Tarleton State University; Danny Robbins, Associated Press — how to probe government records for stories that make an impact at the “Pulling Back the Curtain: Investigative Reporting from Parkland to Police” workshop Saturday, June 29, 8 a.m.-4 p.m. in UTA Fine Arts Building 258700 (center section).

Info, map and directions are here. Cost is $15 professionals, $10 students, and includes light breakfast and lunch. The workshop is sponsored by Fort Worth SPJ, the UTA SPJ chapter, the UTA Communication Department and The Shorthorn.



It’s “Annual WGT Read-In” time at the Writers’ Guild of Texas. Hear other writers read their work, or read your own work if all the slots aren’t taken, at the Monday, June 17, meeting, 7-8:30 p.m. at the Richardson Public Library. Readings are limited to five minutes, with a setup of no more than one minute. Approximately 10 people will be able to read. And remember, this is a public library so material must be suitable for all ages.  •  More on the Writers’ Guild of Texas from membership coordinator John Vance,, or critique group coordinator Liz Klein,

IABC local update: Exploring “Digital Strategy: Leveraging Online Content and Brand Journalism to Strengthen Your Communication Efforts” will drive the joint communicators luncheon for IABC Dallas, NIRI, PRSA and the Press Club of Dallas members  Friday, June 14. Info here.      

PRSA local update: Looking for a publishing opportunity? The Journal of Social Media in Society, published through the Texas Social Media Research Institute at Tarleton State University, is seeking book reviews. Include publisher, ISSN number, short introduction and overview, a critical analysis of the book’s strengths and weaknesses, highlights and commentary on where the book fits into the larger literature, practice and industry, and who might benefit from it (is it a textbook? a practitioner’s guide?). Oh, and do you recommend it. A thousand words tops, and no chapter-by-chapter replays, please. Pitch ideas to Dr. Sarah Maben at or Dr. Credence Baker at

PRSA local update II: The Masters SIG, a conversation/networking group for practitioners with their APR or at least 15 years in the business, rolls its quarterly mixer into Michael’s Cuisine Restaurant and Ancho Chile Bar in the Cultural District on Thursday, June 20, 5:30-7:30 p.m. Bring $5 for light appetizers; drinks cost extra. Free parking. RSVP to Joan Hunter,, for an appetizer count. If you don’t know your schedule until the last minute, just show up — Masters SIG chair Mary Gugliuzza promises no one goes away hungry.