Next at IABC Fort Worth ...

No meeting this month, but stay tuned — website, Twitter, Facebook,
LinkedIn — for info on the next event, April 23.


Next at Greater Fort Worth PRSA ...

Office Politics: Why PR Execs Frequent Starbucks and Fitness Centers

Marlene Neill, APR, from Baylor University will discuss what services
public relations executives and their colleagues in other divisions consider
to be essential services that are provided by public relations at the
management level. She also will examine the importance of building
internal relationships and using informal coalitions to influence company

Dr. Neill is a lecturer in the Department of Journalism, Public Relations and
New Media. Her research on the subject includes interviews with 30 senior
executives at three Fortune 500 companies and a multinational company.

Time & date: 11:30 a.m.-1 p.m. Wednesday, March 13

Place: Colonial Country Club, 3735 Country Club Circle, Fort Worth

Cost: chapter members $25, national members $30, nonmembers $35,
students $20; walk-ups add $5

RSVP by March 8 


Next at Fort Worth SPJ ...

Nothing’s finalized on the March program, but it’ll be good.



The Fort Worth Chamber of Commerce has released its 2013 Media
Directory, a comprehensive 60-page guide covering print media in Tarrant,
Johnson, Parker and Hood counties plus Metroplex television and radio
contacts, online news outlets and local blogs. Listings include e-mail
addresses, fax numbers, circulation figures and distribution areas. The
Chamber updates the directory annually for use by business owners, PR
professionals and advertisers. Cost is $30 for Chamber members, $50
nonmembers. Call 817-338-3332 or visit
buy.fortworthchamber.com. PDF
or MS Excel files may be downloaded after purchase. ...

Effective blurb copy is crucial for self-published authors and for querying to
editors and agents and lining up promotional interviews. But knowing how
important it is doesn’t make it any easier to do. Using examples from
various genres and 30 years of copywriting experience, author
Sally Felt
will share techniques to help writers feel better prepared — or at least
more inspired — to write a selling blurb at the next Writers’ Guild of Texas
meeting, 7 p.m. Monday, March 18, at the Richardson Public Library.  •  
Third-Monday early-birds: April 15,
Wendi Pierce, “The Anatomy of a
Writer’s Blog”; May 20,
Kim Jackson, “The Gumption of Assumption:
Dissolving the Barriers between Writers and Audiences.”  •  More on the
Writers’ Guild of Texas from membership coordinator
John Vance,
john.vance1@gmail.com, or critique group coordinator Liz Klein,
wgtcritiquegroup@gmail.com. Send calendar items to Carol Woods at

IABC local update: The Launch Agency will present “3 … 2 … 1 … Oops!
How to Keep Your Big Idea from Blowing Up on the Launch Pad” —
tactical direction for the successful debut of a program, product or service
— at the IABC Dallas meeting Tuesday, March 19. Info

PRSA local update: Worthy Award entries are due March 8. Work from
2011 and 2012 is eligible for entry in one of seven strategic
communications programs or 28 tactic categories. Campaigns have a two-
year entry time frame, and tactics have a one-year time frame. There are
also categories for academic contributions to public relations. For tips on
entry preparation, go
here. Winners will be announced April 25 at the
Worthy Awards dinner at the Fort Worth Club.

PRSA local update II: The Live Oak Lounge on Lipscomb Avenue in Fort
Worth will host the Masters SIG mixer from 5:30 to 7:30 p.m. Thursday,
March 21. Five dollars covers appetizers. Drink purchases are on your
own, with drink specials 4-7 p.m. The Masters SIG is for PR pros with APR
certification or at least 15 years of related experience.

PRSA local update III: Dallas PRSA rolls out Pro Am Day 2013:
Professional Pathways on Friday, March 15, with
Jessica Nuñez, founder
of Nuñez PR Group;
Megan Magaña, project manager and social media
specialist at Freeman; and
David Chamberlin, executive vice president
and general manager of Edelman Dallas. Info

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