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Next at IABC Fort Worth ...
The April-May Doubleheader

IABC goes back to college Tuesday, April 15, and invites communications professionals to join chapter members for some quality time with Texas Wesleyan University students. The pros will go one on one with students to offer advice and answer their questions about career direction and real-world work.

On Tuesday, May 20, Doug Renfro, president of Fort Worth’s Renfro Foods, will discuss how branding has helped his family-owned specialty food business grow from a handful of salsas to marketing more than 30 Mrs. Renfro’s labeled products.

Stay tuned — website, Twitter, Facebook, LinkedIn — for details.


Monster Loyalty: How Lady Gaga Turns Fans into Fanatics

From over-the-top outfits to shock-and-awe live shows, Lady Gaga knows a thing or two about marketing. Nowhere is that more evident than in her social media strategy for fan loyalty.

With 41 million Twitter followers and 63 million Facebook fans, LG’s fan base of “Little Monsters” is the envy of the social media industry. Marketing expert and author Jackie Huba shined the spotlight on the phenomenon in her best-seller “Monster Loyalty.” Come hear firsthand Gaga’s shrewd methodology and the seven strategies any business can apply to build its own army of true believers, Thursday, March 27, 6-8 p.m. at Four Day Weekend Theater, 312 Houston St.

Tickets are $30, $20 students, and include a copy of “Monster Loyalty.” RSVP here.

No meat dress required.

Next at Fort Worth SPJ ...
Breaking Into Management: How Media Professionals Did It

Organizers are consulting the Fort Worth SPJ Directory of Seasoned, Articulate Pros for panelist prospects. Watch for updates.

Time & date: mingle 6:15 p.m., then eat, then the program Thursday,
March 20
Place: Joe T. Garcia’s Mexican Restaurant, 2201 N. Commerce St.,
Fort Worth
Cost: $17 members of any professional communicators organization, $25 nonmembers, $10 students; cash or check, or credit card add $1; free if you join SPJ right then and there
Menu: Joe T.’s renowned family-style enchilada dinner; cash bar



The Fort Worth Chamber of Commerce has released its comprehensive, hyper-local 2014 Media Directory, the only such publication for the greater Fort Worth area. The 60-page guide features print media in Tarrant, Johnson, Parker and Hood counties, area television and radio contacts, and wire services, national bureaus, online news outlets and local blogs. Listings include e-mail addresses, fax numbers, circulation figures and distribution areas. Cost is $30 for Fort Worth Chamber members, $50 nonmembers. Contact Christine Gores at 817-338-3332 or snag an order form here. PDF and/or MS Excel files will be e-mailed after purchase. ...

It’s not too late to apply for a graduate assistantship or scholarship for
the 2014-2015 year in TCU’s School of Journalism and Strategic
Communication. TCU offers master’s degrees in both fields. Contact Julie O¹Neil at for details. ...

By using simple strategies, Alicia White will show authors how to generate leads to create a following at the next Writers’ Guild of Texas meeting, 7 p.m. Monday, March 17, at the Richardson Public Library. She also will provide suggestions on products that keep the reader engaged and will introduce Authors Briefcase, a package created for authors to promote and up-level their brand and book. More on the Writers’ Guild of Texas at