========================================================
MEETINGS
Nothing Static About This Topic: Mobile Marketing 101
It takes 26 hours for the average person to report a lost wallet but only 68
minutes for him to report a lost phone. No doubt about it, the world is more
mobile with each passing day. The entire world.
Smartphones aren't just for fast-lane business professionals who can't spare
five extra minutes to get that all-important e-mail. Smartphones are in the
hands of moms, dads and (gulp) kids everywhere, and it doesn't end there.
Tablets anyone? Purchase decisions are being made away from the desktop, so
regardless of what you’re selling, mobile must be in the marketing strategy.
Ken Lentz will show how mobile can be a strong and highly measurable part of the marketing
arsenal at the IABC meeting Nov. 15 (a week earlier than usual because of
Thanksgiving). Lentz is a partner and co-founder of Fort Worth-based Enilon, a
full-service digital agency providing website design, digital marketing and
mobile services to a variety of clients, from Sundance Square to Pier 1
Imports.
Time & date: 11:30 a.m.-1 p.m. Tuesday, Nov. 15
Place: City Club, 301 Commerce St.
Cost: $25 members, $30 nonmembers, $20 students (online add $1)
-----
Cookin’ with Molly, Hangin’ with John
What would Molly cook? Find out Nov. 9 at Los Vaqueros (not Joe T.’s this time) in an evening with food writer Ellen Sweets, author of “Stirring It Up With Molly Ivins: A Memoir With Recipes.”
The late, great iconic Texas writer Molly Ivins, who died in 2007, had a reputation for stirring things up politically, but the
book focuses more on her culinary exploits. Fort Worth Weekly says Sweets “blends recipes, cooking stories, stories about famous Ivins friends, and her own
experiences with racism growing up in segregated St. Louis into a mix richer
even than Molly and Ellen’s Garbage Gumbo (the recipe for which is on page 60).”
Time & date: mingling 6 p.m., eats 6:30, then the program Wednesday, Nov. 9
Place: Los Vaqueros Mexican Restaurant, 2629 N. Main St., Fort Worth
Cost: $17 members, $25 nonmembers, $10 students, free if you join right then and there
Three days down the road — Saturday, Nov. 12 — new national president John Ensslin pays the traditional visit to Fort Worth SPJ at 6 p.m. at Ruffino’s, 2455 Forest Park Blvd. Order off the menu. RSVP by Nov. 10. When RSVPing, please indicate for which event.
========================================================
STRAIGHT STUFF
CNN anchor Soledad O'Brien will keynote the Dallas-Fort Worth Association of Black Journalists’ 30th anniversary gala Thursday, Dec. 1, at Fair Park Music Hall. Bob Ray Sanders and Clarice Tinsley will be honored, and scholarships will be awarded. More at dfwabj.org. ...
The Fort Worth Chamber of Commerce’s 2011-2012 Media Directory, a 70-page compilation of e-mail addresses, fax
numbers, circulation figures and distribution areas for print media in Tarrant,
Johnson, Parker and Hood counties, plus local TV and radio contacts, online
news outlets and blogs, can be yours for $50 (chamber members $30).
Star-Telegram entertainment writer Robert Philpot says just do it: The directory “has info that I don’t have at my fingertips and the Texas Governor’s Office of Music doesn’t have.” Call 817-338-3332, or order at fortworthchamber.com. ...
From the Writers’ Guild of Texas this month, two reasons to be a writer: Steve Garson of 18th Street Books, e-publishing workshop ($25 members, $30 nonmembers), 9
a.m.-1 p.m. Saturday, Nov. 5, Richardson Civic Center; and Lisa Miller on crafting your novel, regular monthly meeting at 7-8:30 p.m. Monday, Nov. 21,
Richardson Public Library. More at writersguildoftexas.org.
IABC local update: Keri McGuire and Meghan Mehrens from Yum! Restaurants International will explain how the company is using
social media and other online tools to engage employees across the globe at the
IABC Dallas luncheon Tuesday, Nov. 8. Info here.
PRSA local update: GFW PRSA is spicing it up at Joe T. Garcia’s for its last 2011 professional development program, Wednesday, Dec. 14.
Outstanding members will be honored, then Dani Dufresne with Studios 121 will give a show and tell on the increasingly significant role
of audio-visual in communications planning — what’s new, what works and what doesn’t, and how A-V is augmenting news reporting. Details next month.
PRSA local update II: Sandra Brodnicki, APR, and Gigi Westerman, APR, are featured in the 2011 PR News Media Training Guidebook, a publication for communication professionals on being media savvy. The
Arlington businesswomen, co-chairs of the chapter’s accreditation committee, penned an article for the guidebook, “Turning Company Representatives into Effective Spokespeople,” on how to create an “army of advocates.” Brodnicki and Westerman are founders of On the Spot Presentation Training.
PRSA local update III: Following nine months of discussion, Leadership Assembly delegates approved raising dues $30, not to top $255 annually. The vote, taken prior to the start of PRSA's 2011
International Conference in Orlando, Fla., was 209 to 53; the increase goes
into effect Jan. 1. Greater Fort Worth dues will remain $45 in 2012. Members
who renew, regardless of the renewal date, or initiate membership by Dec. 31
will still receive one extra year of membership at the 2011 rate of $225. PRSA
says it will use the additional revenue to upgrade and add member benefits in
the webinars and loyalty programs areas.
Laura Van Hoosier, APR, and Andra Bennett House, APR, represented GFW PRSA at the assembly.
