Next at
IABC Fort Worth ...
Social Media Listening  | Real-Time Intelligence | Compelling Content

Trends researcher Kevin Walker will update on tech trends and developments in social listening, plus provide insight on how Gen Z and millennials are impacting the communications world. Organizers vow that he brings passionate thought leadership from both client/corporate and agency perspectives to the understanding of technological disruption.

Walker founded a boutique research/communications agency, CultureLab, in 2006. It was among the first agencies in the Southwest to recognize the emerging notion of a “new” more diverse general market and to promote how technology and research can aid in understanding youth lifestyle and media habits. His CultureLab 10 Trends to Watch in 2014 has gotten more than 13,000 views on Slide Share.

Time & date: 11:30 a.m.-1 p.m. Tuesday, Nov. 18
Place: Texas Star Conference Centre, 1400 Texas Star Parkway, Euless (map)
Cost: members $25, nonmembers $30, students $20; online add $1,
walk-ins without a reservation add $5; lunch included


Diversity Month: How Brands Are Creating
LGBT Communication Strategies

L. Michelle Smith leads diversity corporate communications for AT&T, including eight multicultural and emerging segments, which puts her in prime position to discuss how brands are developing next-step LGBT marketing strategies.

As support for the LGBT community continues to grow, brands more and more reflect this in mainstream marketing. Smith will share how AT&T turned around its net promoter score with the LGBT community and offer a case study on AT&T’s launching a social media campaign to celebrate LGBT History Month.

A former television news writer/producer, Smith has more than 20 years in advertising/marketing and has led teams of PR professionals for some of the world’s largest public relations agencies, as well as her own agency, to award-winning results.

Time & date: 11:30 a.m.-1 p.m. Wednesday, Nov. 12
Place: Colonial Country Club, 3735 Country Club Circle, Fort Worth (map)
Cost: chapter members $25, national members $30, nonmembers $35, students $20; walk-ups add $5


Next at Fort Worth SPJ ...
This month’s program will be announced soon, but in the meantime, note
the splashy graphic above heralding the JPS Book Benefit and Splendiferous Gift Drawing, Wednesday, Dec. 3, in a new home in the heart of the Cultural District. Info and RSVP.



Whether you write novels, screenplays or nonfiction, it’s not enough to just have a great story. You also have to tell the story in a way that jumps off the page. That means learning techniques for writing visually, grabbing the reader in the first few pages, revealing character through action instead of dialogue, creating scene structure, engaging all of the reader’s senses, and finishing up with a bang. In his presentation at the next Writers’ Guild of Texas meeting (7 p.m. Monday, Nov. 17, Richardson Public Library), Michael Farris will offer eight steps to better storytelling. Farris is an attorney and literary agent, website More on the Writers’ Guild of Texas at ...

Application deadline is Nov. 10 for the Maine Center for Public Interest Reporting’s 2015 Reporting Fellowship. The center trains beginning journalists in the methods and disciplines of evidence-based investigative reporting. Qualifications: degree in journalism or related subject; one to two years professional experience; demonstrated skills in data reporting, document research and freedom of information filings; ability to translate complex material for a general readership; and multimedia skills. The fellowship runs January through October 2015 (flexible) and pays $25,000. Send brief cover letter, résumé, clips and references to editor-in-chief John Christie at

IABC local update: Identifying a charitable cause that aligns with your company’s mission and also engages employees requires thoughtful research and solid communications strategy. Communities Foundation of Texas philanthropy director Monica Egert Smith will share her strategies and insights for this highly relevant aspect of communications at the IABC Dallas meeting Tuesday, Nov. 11, at Maggiano’s NorthPark. Info.   

PRSA local update: Hail to the chiefs, the 2015 officers, as voted in by the members present at the annual business meeting last month: president, Michelle Clark, APR; VP membership/president-elect, Liz Heck; VP programs, Claire Bloxom Armstrong; treasurer, Lisa Albert; treasurer-elect, Beth Lamb; secretary, Lesley Dupre; director, Julie O’Neil, Jahnae Stout and Kay Barkin, APR; Assembly delegate, Carol Murray, APR, and Gigi Westerman, APR, Fellow PRSA. Past president Chris Smith chaired the nominations committee.

PRSA local update II: Standing reminders. A job listing can be created, edited and removed directly on the DFW Communicators Job Bank site, and page view counts show the level of interest. And job seekers can push alerts for specific keywords to their personal e-mails. The job bank lists full-time, part-time and internship positions in PR, media affairs, advertising/sales, event planning, graphic design, marketing, and corporate and employee communications throughout North Texas. Employers who are members of the participating organizations may post a job for $75; the cost for nonmembers is $100, for nonprofits $50. Each posting runs a month. Greater Fort Worth PRSA receives a portion of the proceeds when a member marks his or her membership status on the submission form. More from Jerrod Resweber, GFW PRSA job bank chair, at or 469-375-0216.

PRSA local update III: PRSA Dallas’ annual Communications Summit,
themed “Elevate! Engage! Evolve!,” will be Friday, Nov. 7, at the Irving Convention Center. Details. 

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