Next at
IABC Fort Worth ...
Global Communication Trends: In the Industry and in IABC

Writing, recording, posting, filming, presenting, designing, tweeting. Communication professionals around the world are doing all of these things. Right now.

More tools and message delivery channels exist than at any point in history. Millions of people ommunicate in an instant, and trends develop quickly due to rapidly advancing technologies and the availability of diverse social media channels appealing to different audiences.

Learn about global trends in the communication profession and compare these trends with what’s going on locally at the next IABC meeting. Join the discussion with IABC immediate past chair Robin McCasland on how communication jobs — and the profession overall — are evolving. McCasland also will share a brief overview of how IABC is transforming to meet the needs of 21st-century communication professionals.  

Time & date: 11:30 a.m.-1 p.m. Tuesday, Oct. 28
Place: Studios 121, 6125 Airport Freeway, Haltom City (map)
Cost: members $25, nonmembers $30, students $20; online add $1,
walk-ins without a reservation add $5; lunch included


Content Marketing is Broken — but You Can Fix It

Greater Fort Worth PRSA holds its annual professional development program Oct. 8 with seasoned PR counselor Arik Hanson, and the topic is a hot one: busted content marketing and how PR pros can make it better. Attendees will take away:
• "Content cornerstones" (guidelines critical to effective content)
• outsourcing content vs. insourcing — pros and cons
• a review of four brands that are killing it in content marketing
• key lessons to apply at work the very next day

Hanson is the principal of ACH Communications, a marketing and communications consultancy specializing in a mix of digital and traditional PR and marketing channels. An award-winning communicator and marketer, he has nearly 20 years of experience advising a range of clients, from General Mills and Walmart to the Minnetonka Public School District and Bike Walk Twin Cities.

His popular blog, Communications Conversations, has been recognized for excellence by a number of online sources, including PRWeb and PR Week. Posts from it are regularly syndicated to Ragan, PR Daily, Business 2 Community and Social Media Today.

See for cost and schedule details. Register by midnight Oct. 7.

Time & date: 11:30 a.m.-1 p.m. Wednesday, Oct. 8
Place: Colonial Country Club, 3735 Country Club Circle, Fort Worth (map)
Cost: chapter members $25, national members $30, nonmembers $35, students $20; walk-ups add $5


Next at Fort Worth SPJ ...
Know Your Rights — With Courts, Cops & Meetings

Attorneys Paul Watler and Shannon Teicher lead the discussion at the October SPJ meeting.

Time & date: mingle 6:15 p.m., eat 6:45, then the program
Wednesday, Oct. 15
Place: Joe T. Garcia’s Mexican Restaurant, 2201 N. Commerce St.,
Fort Worth (map)
Cost (includes dinner): cash or check $17 members of any professional communicators organization, $25 nonmembers, $10 students, credit card add $1, free if you join SPJ right then and there
Menu: Joe T.’s family-style enchilada dinner; cash bar



Whether writing fiction or nonfiction, universal principles on what makes people tick are always in motion. They reveal themselves in the writer’s thoughts, feelings, actions and interactions with others. At the next Writers’ Guild of Texas meeting, 7 p.m. Monday, Oct. 20, at the Richardson Public Library, retired psychotherapist John Vance will overview the basic types of mental health problems and how they manifest in everyday lives, as well as in the lives of characters in a book. He promises a fast 50-minute hour on “The Psychology of Heroes, Villains and Lovers.” Vance is vice president of WGT, and his essay “Three Questions” recently earned first place at the Mayborn Literary Nonfiction Conference. More on the Writers’ Guild of Texas at

IABC local update: Author Virginia Postrel's new book, “The Power of Glamour,” shows the art of visual persuasion through the lens of desire. Meet Postrel, hear her presentation and get a signed copy of her groundbreaking book at an IABC Dallas Fast Track presentation Wednesday, Oct. 8. Info here. Six days later, at the regular Maggiano’s NorthPark luncheon, Allison+Partners will deliver the results of the latest C-Factors Survey. Info.    

PRSA local update: Nancy Farrar, the "Chef Impersonator" and Fort Worth, Texas magazine food columnist, will prepare a favorite recipe for foodies and friends right there in her kitchen at the next PR After Dark, 4-7 p.m. Monday, Nov. 10. Seating is limited to 10. Price of admission? A bottle of wine! RSVP to, who will e- the address to attendees.

PRSA local update II: The Halloween-influenced 2014 Southwest District Conference — “Don’t Rely on Gris Gris, Potions and Charms! Use PR to Cure What Ails You” — offers a little face time with former Louisiana Gov. Kathleen Blanco and her communications team, along with numerous other avenues for social and intellectual growth, including a presentation by a top communications leader with the Centers for Disease Control. Blanco will share PR lessons learned following the two devastating hurricanes of 2005, Katrina and Rita. Everything unfolds Oct. 29-30 at the historic Hilton Downtown Baton Rouge Capitol Center, then those inclined to party are coordinating a trip to New Orleans, host that weekend of a large music festival featuring Foo Fighters and Outkast. More at

PRSA local update III: Serena Ehrlich, Business Wire’s director of social and evolving media, will outline how technology and behavioral shifts are making 2015 “the year of PR” at the PRSA Dallas monthly luncheon Thursday, Oct. 9, at Seasons 52 at NorthPark Center. Info here. Mark Friday, Nov. 7, at the Irving Convention Center for PRSA Dallas’ annual and significant Communications Summit, themed “Elevate! Engage! Evolve!” Details.


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