eChaser: November 2002


	Society of Professional Journalists, Fort Worth Professional Chapter Public Relations Society of America, Greater Fort Worth Chapter International Association of Business Communicators, Fort Worth Chapter eChaser archive [graphics format] November 2002 Life was in the details ... ROGER RIENSTRA, 1940-2002 As its president and then CEO for the last 29 years, he helped build Witherspoon into the city's leading ad agency. He was a noteworthy painter, a founder of Greater Fort Worth PRSA, the immediate past chairman of the Dallas-Fort Worth Council of the American Association of Advertising Agencies, the industry's largest professional association. He played high school football under Bum Phillips and college ball, briefly, under Darrell Royal. For years he worked with the Davey O'Brien Foundation, which honors college quarterbacks and awards high school scholarships. He loved his city and sang its praises, often while on the golf course, to executives considering a relocation. Indeed, Roger Rienstra loved the business of business. That and the firm handshake that went with it. "You could be a talented individual, but never say 'lay' instead of 'lie' or give him a limp-wristed handshake," recalled Witherspoon president Debra Morrow. "I narrowly passed his Art of The Handshake course, which spanned the equivalent of four college semesters (the time it takes torn tendons to heal). "Roger had a sincerity of purpose about everything and was a man of true character and talent. No one who knew him will forget his high standards, his fairness, his integrity and his quest for perfection." Mr. Rienstra died Oct. 15. He was 62. ----- Truly one of the good guys ... DOUG BROWN, 1957-2002 Star-Telegram deputy copy chief Doug Brown, a skilled, empathetic editor as insightful with a colleague's cancer recovery as he would be with a young writer's first story, died Oct. 26 of a heart attack. He celebrated his 45th birthday in August. Mr. Brown came to Fort Worth in 1984 from Wichita Falls, where he had held a number of positions at the Times Record News. He had been deputy copy chief here about two years. He was trusted with the complicated stories, but "more important, he was a good friend and a calm and mature presence in our newsroom," said managing editor/news Rex Seline. "He quietly touched many lives over nearly two decades at the Star-Telegram." In 1999, staff members were asked to share with readers what they were thankful for. Mr. Brown wrote: "I am thankful for an awesome God who shows the way through his Son, Jesus Christ; a natural world full of amazing creatures and sensational sights; a beautiful and caring wife; a father who has provided me with his love and insight for more than 40 years; and a church family that is as sensitive as it is strong." ================================================= MEETINGS Next at IABC/Fort Worth ... Hyping the Hippopotami, Marketing the Macaws As marketing director for the Fort Worth Zoo, Kelsey Hayes will discuss how she promotes one of the city's treasures in "Marketing with Uniqueness and Flair" at the IABC November luncheon. * Time, date: 11:30 a.m.-1 p.m. Tuesday, Nov. 12 * Place: Petroleum Club, Carter-Burgess Plaza, 777 Main St., 39th floor * Parking: $2.50 in parking garage at Seventh and Commerce streets (get ticket validated) * Cost: $17 members, $22 nonmembers, $12 students * RSVP by noon Nov. 8: Dan Frost at frostdg@c-b.com ----- Next at Greater Fort Worth PRSA ... Easing the Pain When Comes the Big Rain: Emergency Preparedness Completes the Corporate Plan Before the protesters arrive, the police storm your office or a tornado heads your way -- that's when the crisis plan should be in place. Four seasoned PR pros who have been there, done that will offer a blueprint for success under stress at the November meeting. Carolyn Bobo, APR, Fellow PRSA, with Cook Children's Medical Center; David Nieland with Weber Shandwick Worldwide; and Stan Levenson, APR, and Fran Gallagher with Levenson Public Relations will present a hands-on crisis preparation workshop prior to and following lunch. Handouts will include checklists, legal forms and templates for crisis assessments and scenarios. * Time & date: seminar and continental breakfast 8:30 a.m. (registration starts at 8), lunch 11:45 a.m. Wednesday, Nov. 13 * Place: Petroleum Club, Carter-Burgess Plaza 777 Main St., 39th floor * Parking: $2.50 in parking garage at Seventh and Commerce streets (get ticket validated) * Cost: $50 members, $60 nonmembers, $35 students; luncheon only $20 members, $23 nonmembers, $18 students * RSVP by noon Nov. 11: Lisa Albert at albert_lisa@hotmail.com ----- Next at Fort Worth SPJ ... Trust Us, Here's All You Need: Probing the Cops for Clues High-profile investigations, such as the manhunt for the Washington, D.C.-area snipers, predictably fall into a tug-of-war. Both sides need each other, but how much information should law enforcement release, and how much should the media demand? What about when the media are asked to withhold what they know, or even spread misinformation to confuse a suspect? The media, too, can get in the way, even harming some investigations. Panelists who work both sides -- Tarrant County Sheriff Dee Anderson, who, as spokesman for the Arlington Police Department in 1996, updated the media during the Amber Hagerman abduction; Kathy Vetter, Star-Telegram managing editor/enterprise projects; WFAA-TV reporter Jim Douglas; and UNT journalism professor Keith Shelton -- will share their insights at this month's meeting. * Date: Tuesday, Nov. 12 * Time: mingling 5:30 p.m., dinner 6, program 6:45 * Place: Spaghetti Warehouse, 600 E. Exchange Ave. in the historic Stockyards on the north side * Cost: $5 students, $11 members, $15 nonmembers * Menu: 15-layer lasagna or four-cheese manicotti or fettuccine alfredo or spaghetti with sausage or meatballs and garlic bread, all served with a crisp house salad, freshly baked sourdough bread and choice of coffee, tea or soda * RSVP: Kay Pirtle at mkpirtle@yahoo.com ========================================= STRAIGHT STUFF Paul McMasters, First Amendment Center ombudsman at the Freedom Forum in Arlington, Va., will address FOI Oklahoma Inc.'s fourth annual First Amendment Congress -- "9-11: Freedom in the Balance" -- Nov. 7-8 at the University of Central Oklahoma in Edmond, Okla. The conference begins with a program dedicated to students and educators. Prizes will be awarded to student winners of an essay contest. Info at (405) 341-3169. ... The Network of Hispanic Communicators meets next at 2 p.m. Saturday, Nov. 2, at Danal's restaurant, 508 N. O'Connor Blvd. in Irving. ... Every PRSAer who recruits a member in November and December will be eligible to win prizes, including round-trip airline tickets and travel vouchers, paid for with "PRSA dollars" valid for the organization's national programs, services or publications. And the new member's $65 initiation fee will be waived. Contact Roger Partridge at roger@ctmf.org. ... Building a marketing brand that earns household-name status in less than a year is a major undertaking. But that was the challenge for GTE and Bell Atlantic when they merged in summer 2000 and retired their entrenched brands for a new name -- Verizon. Chris Murphy and UTA Shorthorn ex Bill Kula, APR, will tell the Dallas PRSA meeting Thursday, Nov. 14, how their company has worked to ingrain "Verizon" in its every aspect, with the goal of being the most respected brand in communications. The meeting is at the Park City Club, 5956 Sherry Lane. Registration begins at 11:30 a.m. Cost is $25 for members with reservations, $30 for guests and members without reservations. Call (817) 858-6088 or register at prsadallas.org/lunregistration.html. SPJ national update: 1 condom conundrum. A task force of former SPJ board member Jay Evensen, Deseret News in Salt Lake City; Charles Zobell, Las Vegas Review-Journal; and Ted Pease, head of the journalism and communication department at Utah State University, has been appointed to investigate possible attempts by Southern Utah University administrators to control the student paper. The task force will offer guidelines to maintain editors' independence. The SUU paper, the University Journal, ran a story last month about the limited availability of condoms on campus, and an editorial suggested that administrators were pushing a pro-abstinence agenda. SUU President Steven D. Bennion and board of trustees member Dane Leavitt complained to the paper's adviser, Paul Husselbee, calling the story and photo unbalanced. Husselbee also serves on SPJ's national board of directors. ----- A Gracious Good Time on the DA Campaign Trail by Frank Perkins Most of the heat at the October SPJ meeting came not from the jalapeños but from district attorney candidates Terri Moore and incumbent Tim Curry. CBS 11's Mary Stewart moderated the debate, often over the din of cheering, arm-pumping Moore supporters, many in "Dump Tim Curry" T-shirts. One hundred twenty SPJ members and guests filled the Joe T. Garcia's cantina expecting fireworks, and they got their money's worth. Curry, in office more than 30 years, offered an opening statement while seated behind the microphone. Moore, when it came her turn, grabbed her microphone and strode to the front of the table. "I am going to give my statement standing up. I am an attorney, and attorneys stand when they're in court," she said, in a dig at Curry's behind-the-scenes style. Curry "wouldn't know a yard sign from a gang sign," she added. And it only got rowdier from there. Democrat Moore, a Cleburne native, maintains that the DA's duties should include courtroom work as well as hiring and firing and managing the office. "I have 14 years experience as a prosecutor -- ten years as a Tarrant County prosecutor and four as a federal prosecutor," she said. "I have been prosecuting, not sitting on my butt, delegating." But delegating is the job, Curry said. "I manage over 150 lawyers and the budget for the office, and management is what this job always has been about," he said. "Being in court is not the DA's job. His job is to hire competent, qualified lawyers to do that." Asked his opinion of a Star-Telegram article that called him a "low-profile manager," Curry replied: "That's exactly what I am, 'a low-profile manager.' " But Moore said a DA handling a case boosts prosecutor morale. "It is good for young prosecutors to see that the chief is in court, kicking butt," she said. As for managerial ability, she said she gained valuable experience while working in Curry's office. "I managed half the felony prosecution unit, the gang unit, the child unit and still managed to prosecute. As a federal prosecutor, I sent the smut peddler of the world's largest Internet child porn ring to prison for 1,335 years." Asked who would manage the department when she was in court, Moore said that as DA she would be in court only once or twice a year. "I won't try all of the 28,000 cases that are filed each year. I will try cases in which a cop is killed because I want to send a message that such a crime is intolerable." She said she had to talk Curry into forming a gang prosecution unit. Curry countered that "Terri's taking credit for the gang unit is like (former Vice President) Al Gore taking credit for establishing the Internet." Moore charged that in exchange for its backing, Curry promised not to prosecute Fort Worth Police Officers Association members who commit crimes while on duty. Curry responded that he has given the media "a list of the police officers we've prosecuted, including three of my own investigators. It (no-prosecution deal) is not true." Curry has been endorsed by the Combined Law Enforce-ment Associations of Texas and the Arlington Police Association. The two even sparred over Moore's use of a nonprofit stamp on one of her political mailings. "She did it to save seven to nine cents per piece of mail, and that is against federal law. It is reprehensible," Curry said. Moore came back with: "Tim Curry did the same, but he let the nonprofit organization pay for the postage. I paid the postage on my mailing, so bring on the feds, baby!" Both candidates vowed to do their best for the county. "Folks, this is about upholding and enforcing the law, not about being the manager of some silk-stockin' 150-member law firm," Moore said. Curry: "I am proud to take credit for the fact that we are one of the top DA offices in the state, and I am proud of our 90-plus percent conviction rate. We must be doing something right." ================================================= PEOPLE & PLACES Journalism gentleman scholar Keith Shelton and his 26 years at the University of North Texas -- he's retiring in December -- will be lauded at a noon brisket-and-tall tales homecoming event Saturday, Nov. 2. An enthusiastic letter from UNT SPJ urges revelers to bring "funny stories, pictures or Shelton antecedents" for a memory book and a trivia game, thus ensuring a crowd, one would think, of people curious about what form a Shelton antecedent might take. Location is at Mean Green Village, North Texas Boulevard and Chestnut Street. Spring Creek Barbeque is in charge of the chow. ... Legendary radio men Joe Holstead, Bill Mack, Kern Tips, Ken "Hubcap" Carter, Ron Chapman and Alex Burton were among 49 inductees to the Texas Radio Hall of Fame honored with a banquet last month at Joe T. Garcia's. In categories ranging from DJ to ad sales, the list included Bob Schieffer, Cactus Pryor, Walter Cronkite and Willie Nelson and, from the Fort Worth-Dallas area, Ken Dowe, Mark Stevens, Chuck Dunaway, Jimmy Rabbitt, Charlie Van Dyke, Ed Busch, Charley Jones, Kevin McCarthy, Rod Roddy, Troy Dungan, Harold Taft, Mike Shapiro, Porter Randall, Bill Mercer, Brad Sham, Eddie Barker, Stan Wilson, Gordon McLendon, Earle Fletcher, Brad Messer, Hymen Childs, Toby Arnold, Bill Meeks, Dick Osburn, Jim West, Lee Abrams, Kent Burkhart, Bill Stewart, Glen Callison, Buddy Crouse, Truett Kimzey, George Marti, Wendell Mayes, Jr., and Wendell Mayes, Sr. "These people represent the very best of those who have made Texas radio the standard for the rest of the country," said Larry Shannon, TRHoF founding board member and executive director. The first commercial radio stations were licensed by the federal government and went on the air in 1922, which makes this year the 80th anniversary of Texas radio. The Texas Radio Hall of Fame was organized in 2001 and founded in 2002. Baby daze! Former Fort Worth Business Press writer Tonie Auer (PenguinMediaConsultants.com) gave birth Oct. 12 to 7-pound 10-ounce Sarah Elizabeth-Anne, who, her mother says, "let out a holler in Cowtown style." Tonie and husband Jesse also have two boys, Dylan , 8, and Robert, 3. ... at the S-T: Northeast assistant city editor Gina Best and husband Kent are the new parents of Annelise Rose, who weighed 6 pounds 10 ounces and was around 19 inches long at her birth at 1:03 a.m. Oct. 19 ... Staff writer Anna Tinsley gave birth Oct. 3 to Zachary Kina Williams, who weighed in at a whopping 10 pounds 4 ounces, 19 1/2 inches and with a full head of brown hair. Proud dad is Chris Williams. Kudos & Contracts ... After a whirlwind series of summer meetings, both in Fort Worth-Dallas and Argentina, InterStar Marketing & Public Relations has signed on to develop a tourism PR program for Argentina through the country's Federal Investments Council (CFI). InterStar gained the project through its long-term work with the U.S.-Argentina Chamber of Commerce and collaborative efforts to promote trade between Texas and Argentina. The campaign will launch this fall in the five Patagonian provinces of Chubut, Neuquén, Rio Negro, Santa Cruz and Tierra del Fuego, the northeastern province of Misiones (Iguazú Falls) and Buenos Aires. ... Arlington Orthopedic Associates has chosen The LaChapelle Agency to develop a campaign to introduce AOA's services to Arlington and Mansfield physicians, clinics, employers and hospitals. LaChapelle will create a Web site, update collateral material and produce a quarterly newsletter. AOA consists of 15 orthopedic specialists in four offices. ================================================= GET A JOB Partners Together for Health, the foundation for JPS Health Network, seeks a development coordinator for annual and major gifts. Duties include researching prospects and contribution strategies, developing collateral materials for annual fund-raising activities and overseeing production of the Partners magazine, direct mail, brochures and ads. Familiarity with Microsoft software and strong graphic skills required, plus ability to do donor research and analyze data. Bachelor's degree in PR, fund development, journalism, marketing or a related field preferred, or high school degree and minimum five years relevant experience. Fund raising or major gifts experience preferred. Contact Kimberly Britton with the foundation, (817) 920-7331, or Bruce Smith in JPS Human Resources, (817) 920-7371. ... The Texas Rangers Baseball Club needs a media relations assistant to write and edit daily media notes and other game materials, the Rangers media guide, yearbook, programs and team newsletter, in addition to performing tasks inside and outside The Ballpark in Arlington. Four-year degree and appropriate experience required, along with working knowledge of baseball, excellent verbal skills and computer literacy in Microsoft Word and Excel. Expect flexible hours, weekends and evenings, and limited travel. Send resume and references to Human Resources, 1000 Ballpark Way, Suite 400, Arlington 76011. ================================================= WELCOME, NEW MEMBERS IABC ... Elizabeth S. Moore, Fort Worth Transportation Authority ... Liesl G. Logan, City of Fort Worth ... Katoiya K. Bell, City of Fort Worth PRSA ... Betsy Boyett, economic development specialist, City of Southlake ================================================= COMINGS & GOINGS Additions ... UTA Shorthorn ex Kellie Gormly at the Pittsburgh Tribune-Review as a staff writer ... Jenni Smith, formerly at The Dallas Morning News, at News & Information at SMU, her alma mater ... at CBS 11: investigative reporter Robert Riggs, a winner of two duPonts, a Peabody and other major broadcast journalism awards, fresh off a two-decade career at WFAA-TV ... features reporter Joel Thomas, formerly with Gannett outlet WXIA-TV in Atlanta and, prior to that, KVUE-TV in Austin ... Mark Johnson, formerly reporter/anchor at KEYE-TV in Austin and recent recipient of a Murrow for his field anchoring of the November 2000 presidential election mess from the Texas Governor's Mansion ... lead political analyst John Weekley, for 11 years the political analyst at KXAS-TV ... at Witherspoon Advertising and Public Relations: TCU honors grad Kim Speairs, a past president of Greater Fort Worth PRSA and formerly executive VP/account services director for Stuart Bacon Advertising-Public Relations, as director of client services ... at the S-T: UNT journalism grad student and resigned Catholic priest Jon O'Guinn, on the copy desk downtown Promotions ... at Witherspoon Advertising and Public Relations: UT Austin grad Bryan Harding, a former marketing executive with Shell Oil and the Branson (Mo.) Convention & Visitors Bureau and most recently Witherspoon director of client services, now director of strategic development responsible for leading Witherspoon client branding and new-business efforts. Exits ... at the S-T: sports copy desker Joel Bird, taking a similar position at the Express-News in his hometown, San Antonio ... senior staff photographer Carolyn Bauman, after 15 years at the paper; hard-working and somewhat fearless, she will be remembered for scrambling up on the Star-Telegram roof to capture a breathtaking image of the March 28, 2000, tornado as it bore down before veering off and ripping through downtown ================================================= PRESIDENT'S CORNER Kristie Aylett, APR; GFW PRSA Congratulations to the 2003 officers and directors elected in October: Roger Partridge, president; Pamela Smith, president-elect/membership; Heather Senter, APR, VP programs; Lisa Albert, secretary; Ann Genett-Schrader, APR, treasurer; Theresa Singleton, treasurer-elect; and directors Kelli Horst, APR; Carolyn Bobo, APR, Fellow PRSA; and Marc Flake. I'll join Kim Speairs, APR, as a delegate to the National Assembly. Remember, each of these officers is a volunteer who gives time and energy to make our chapter better. If you're willing to do the same, let one of them know. Also in October, the board approved sponsoring a graduate-level PR management course with TCU next year. The five-week course will focus on the business side of public relations agencies, including time tracking, teamwork and the client-agency relationship; it will be held in the evenings and offer continuing education credits. The Council of Public Relations Firms, which represents 126 of the leading PR firms in the country, prepared the curriculum. We're still finalizing details, but the initial schedule calls for a January-March timeframe and a cost of $200-$300. Enrollment will be limited to 15-20 students, so watch for the announcement. When you receive your next renewal notice from national, you'll see a change -- the $45 chapter dues will be included on the invoice with your national dues. National is now managing the billing process and the member database. You'll be able to take care of all your dues with a single payment, instead of paying national dues on your anniversary date and chapter dues at the beginning of each year. Our membership committee can move beyond administrative upkeep and focus on recruitment, retention and recognition. It never fails: The scenario you've anticipated doesn't come close to reality. For a tactical guide to help you through the next crisis, don't miss the Nov. 13 seminar and luncheon, our final regular meeting of the year. Thanks to Heather Senter, APR, for putting together yet another professional development opportunity. Find details elsewhere in the newsletter or at fortworthprsa.org. We have some great raffle prizes for the PRSA/IABC/SPJ Holiday Party, but we need more. Corporate gifts, certificates to your favorite restaurant or spa, tickets to a sporting or cultural event -- all are welcome. Tell me if you have something to donate, then bring it to the November meeting if you can. If not, we'll arrange a transfer before the party. Be sure your calendars are marked for 5:30 p.m. Wednesday, Dec. 11, at Miller Marketplace and Brew Kettle Museum. Special thanks to Cliff Amos at Miller Brewing for again picking up the beer-and-BBQ tab. And don't forget, volunteers from all three organizations are needed to organize the event and gather door prizes and raffle items. ----- PRESIDENT'S MESSAGE Patrick Grady, IABC/Fort Worth IABC continues to grow! We continue to add members to the roster, and that's exciting news. It's also exciting that more existing members are attending our meetings. I make it a point to talk to our members and guests at every one of these meetings. I think that's important. I listen, too. (I realize that may be tough to believe, because when I get excited I tend to move pretty fast.) One of the things I hear over and over really makes me proud to be a part of this professional organization. What is it I love to hear? "IABC is different!" Many people have told me so, and I believe it. I've long held that different is good. That's probably why I'm a member. We're all not in public relations. We're not all editors. We're all not involved in event management. We all don't publish magazines. We all don't write for news. We're not all self-employed. We all don't work for Fortune 500 companies. But at least one of us ... does each of these things. We make ideas make sense. We're professional communicators, and from all walks of the craft. And THAT's the energy and the power that drives our complementary community of creativity. Spend an hour and a half with us each month. You'll learn something new. You'll meet someone new. This month, our program is "Marketing with Uniqueness and Flair," presented by Kelsey Hayes, marketing director for the Fort Worth Zoo. It's sure to be a wild lesson. Of course, we'll still enjoy our member profile, our book summary and the close-knit friends and cohorts of our great IABC organization. When is it? The second Tuesday of the month. IABC Tuesday. See you there! ----- OVER & OUT John Dycus, Fort Worth SPJ A thoughtful reflection bracketed this issue, with the loss of two strong men noted at the beginning and now, at the end, a loving look back at Anne Jackson, the "heart and soul" of the Texas Associated Press for three decades, who died Oct. 7. She was 79. Anne walked into the AP office in 1958 and ended up staying 33 years. She worked alongside five Texas bureau chiefs and in 1989 was named a staffer of the year, a designation formerly reserved for photographers and reporters. In the early '60s, a young CBS correspondent named Dan Rather, who worked in the same building as the AP office, got to know Anne over several cups of coffee and tried to hire her away, but she refused. "Not many people were as much fun as she was," Dorothy Estes recalls, and in that regard Anne will forever be known for her tireless organizing on behalf of the Texas Associated Press Managing Editors, executives from the state's daily papers who must have done meaningful work at those conventions, but all I remember are Mike Cochran's hospitality suites, the late-night poker games in San Antonio and gliding down the San Antonio River with Tracy Duncan. And always there was Anne, right in the thick of things. Tony Pederson, Houston Chronicle senior vice president and executive editor, created a fund for a special APME tribute when she retired. Anne would have spent the money on a one-way ticket to Palau. ... From the good that men do department, more vivid memories. It began as a lone tribute posted that afternoon on the Star-Telegram's news editorial system, then came another, then another, 10 by midnight -- reminders of Doug Brown. Of a patient, soft-spoken elder at Westminster Presbyterian Church, of an avid golfer especially adept at reading greens, of photo wildlife trips and an encounter with a hacked-off hippo. Of a man who once took a poisoned squirrel to the vet. Robert Philpot: "Doug never said anything negative about anyone, focusing his frustrations on the problem and not on the people involved. More important, and very rare in this business, is that nobody ever said anything negative about Doug." Liz Zavala: "It breaks my heart that this amazing man, with the biggest, kindest, most gentle heart and soul, would be taken from us -- by a heart attack." ... And on Roger Rienstra: W.R. "Bob" Watt, president of the Fort Worth Stock Show, called him "the most talented person I've ever known." Bill Thornton, president of the Fort Worth Chamber of Commerce, said he was "just a jewel, so witty and so articulate." Finally from Mr. Rienstra himself, on Witherspoon's 50th anniversary six years ago: "It's a serious business, but it's also fun. It's also a game, and the greatest reward of the game is not how much money you make, it's what kind of work you can do and what kind of people you get to work with." ... Dear friends update. Longtime executive secretary Lou Brooks, who a year ago moved to Houston to work in her headmaster daughter's Episcopal day school, has been promoted to librarian. "If I do say so, I put a library together, and it is so nice," she writes. "I love working with the students. I guess you're never too old." Oh, and she had a heart attack this summer ("a little problem") but now has a defibrillator with a five-year battery. Maybe Houston makes her tense. "I can find my way in Houston, if I stay on three streets. When God made all the cities, he gave Houston the leftovers." She sends her love. ... And to close: CBS News White House correspondent John Roberts on President Bush's press secretary, Ari Fleischer: "If the National Hurricane Center were as stingy with its information, there would be thousands dead. Ari has the uncanny ability to suck information out of a room."

As its president and then CEO for the last 29 years, he helped build Witherspoon into the city's leading ad agency. He was a noteworthy painter, a founder of Greater Fort Worth PRSA, the immediate past chairman of the Dallas-Fort Worth Council of the American Association of Advertising Agencies, the industry's largest professional association.

He played high school football under Bum Phillips and college ball, briefly, under Darrell Royal. For years he worked with the Davey O'Brien Foundation, which honors college quarterbacks and awards high school scholarships. He loved his city and sang its praises, often while on the golf course, to executives considering a relocation. Indeed, Roger Rienstra loved the business of business. That and the firm handshake that went with it.

"You could be a talented individual, but never say 'lay' instead of 'lie' or give him a limp-wristed handshake," recalled Witherspoon president Debra Morrow. "I narrowly passed his Art of The Handshake course, which spanned the equivalent of four college semesters (the time it takes torn tendons to heal).

Truly one of the good guys ... DOUG BROWN, 1957-2002

Mr. Brown came to Fort Worth in 1984 from Wichita Falls, where he had held a number of positions at the Times Record News. He had been deputy copy chief here about two years. He was trusted with the complicated stories, but "more important, he was a good friend and a calm and mature presence in our newsroom," said managing editor/news Rex Seline. "He quietly touched many lives over nearly two decades at the Star-Telegram."

In 1999, staff members were asked to share with readers what they were thankful for. Mr. Brown wrote: "I am thankful for an awesome God who shows the way through his Son, Jesus Christ; a natural world full of amazing creatures and sensational sights; a beautiful and caring wife; a father who has provided me with his love and insight for more than 40 years; and a church family that is as sensitive as it is strong."

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Next at IABC/Fort Worth ... Hyping the Hippopotami, Marketing the Macaws

* Time, date: 11:30 a.m.-1 p.m. Tuesday, Nov. 12

* Place: Petroleum Club, Carter-Burgess Plaza, 777 Main St., 39th floor

* Parking: $2.50 in parking garage at Seventh and Commerce streets (get ticket validated)

* Cost: $17 members, $22 nonmembers, $12 students

* RSVP by noon Nov. 8: Dan Frost at frostdg@c-b.com

Next at Greater Fort Worth PRSA ... Easing the Pain When Comes the Big Rain: Emergency Preparedness Completes the Corporate Plan

Carolyn Bobo, APR, Fellow PRSA, with Cook Children's Medical Center; David Nieland with Weber Shandwick Worldwide; and Stan Levenson, APR, and Fran Gallagher with Levenson Public Relations will present a hands-on crisis preparation workshop prior to and following lunch. Handouts will include checklists, legal forms and templates for crisis assessments and scenarios.

* Time & date: seminar and continental breakfast 8:30 a.m. (registration starts at 8), lunch 11:45 a.m. Wednesday, Nov. 13

* Place: Petroleum Club, Carter-Burgess Plaza 777 Main St., 39th floor

* Parking: $2.50 in parking garage at Seventh and Commerce streets (get ticket validated)

* Cost: $50 members, $60 nonmembers, $35 students; luncheon only $20 members, $23 nonmembers, $18 students

* RSVP by noon Nov. 11: Lisa Albert at albert_lisa@hotmail.com

Next at Fort Worth SPJ ... Trust Us, Here's All You Need: Probing the Cops for Clues

High-profile investigations, such as the manhunt for the Washington, D.C.-area snipers, predictably fall into a tug-of-war. Both sides need each other, but how much information should law enforcement release, and how much should the media demand? What about when the media are asked to withhold what they know, or even spread misinformation to confuse a suspect? The media, too, can get in the way, even harming some investigations.

Panelists who work both sides -- Tarrant County Sheriff Dee Anderson, who, as spokesman for the Arlington Police Department in 1996, updated the media during the Amber Hagerman abduction; Kathy Vetter, Star-Telegram managing editor/enterprise projects; WFAA-TV reporter Jim Douglas; and UNT journalism professor Keith Shelton -- will share their insights at this month's meeting.

* Date: Tuesday, Nov. 12

* Time: mingling 5:30 p.m., dinner 6, program 6:45

* Place: Spaghetti Warehouse, 600 E. Exchange Ave. in the historic Stockyards on the north side

* Cost: $5 students, $11 members, $15 nonmembers

* Menu: 15-layer lasagna or four-cheese manicotti or fettuccine alfredo or spaghetti with sausage or meatballs and garlic bread, all served with a crisp house salad, freshly baked sourdough bread and choice of coffee, tea or soda

* RSVP: Kay Pirtle at mkpirtle@yahoo.com

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Paul McMasters, First Amendment Center ombudsman at the Freedom Forum in Arlington, Va., will address FOI Oklahoma Inc.'s fourth annual First Amendment Congress -- "9-11: Freedom in the Balance" -- Nov. 7-8 at the University of Central Oklahoma in Edmond, Okla. The conference begins with a program dedicated to students and educators. Prizes will be awarded to student winners of an essay contest. Info at (405) 341-3169. ... The Network of Hispanic Communicators meets next at 2 p.m. Saturday, Nov. 2, at Danal's restaurant, 508 N. O'Connor Blvd. in Irving. ...

Every PRSAer who recruits a member in November and December will be eligible to win prizes, including round-trip airline tickets and travel vouchers, paid for with "PRSA dollars" valid for the organization's national programs, services or publications. And the new member's $65 initiation fee will be waived. Contact Roger Partridge at roger@ctmf.org. ... Building a marketing brand that earns household-name status in less than a year is a major undertaking. But that was the challenge for GTE and Bell Atlantic when they merged in summer 2000 and retired their entrenched brands for a new name -- Verizon. Chris Murphy and UTA Shorthorn ex Bill Kula, APR, will tell the Dallas PRSA meeting Thursday, Nov. 14, how their company has worked to ingrain "Verizon" in its every aspect, with the goal of being the most respected brand in communications. The meeting is at the Park City Club, 5956 Sherry Lane. Registration begins at 11:30 a.m. Cost is $25 for members with reservations, $30 for guests and members without reservations. Call (817) 858-6088 or register at prsadallas.org/lunregistration.html.

SPJ national update: 1 condom conundrum. A task force of former SPJ board member Jay Evensen, Deseret News in Salt Lake City; Charles Zobell, Las Vegas Review-Journal; and Ted Pease, head of the journalism and communication department at Utah State University, has been appointed to investigate possible attempts by Southern Utah University administrators to control the student paper. The task force will offer guidelines to maintain editors' independence. The SUU paper, the University Journal, ran a story last month about the limited availability of condoms on campus, and an editorial suggested that administrators were pushing a pro-abstinence agenda. SUU President Steven D. Bennion and board of trustees member Dane Leavitt complained to the paper's adviser, Paul Husselbee, calling the story and photo unbalanced. Husselbee also serves on SPJ's national board of directors.

A Gracious Good Time on the DA Campaign Trail

Most of the heat at the October SPJ meeting came not from the jalapeños but from district attorney candidates Terri Moore and incumbent Tim Curry. CBS 11's Mary Stewart moderated the debate, often over the din of cheering, arm-pumping Moore supporters, many in "Dump Tim Curry" T-shirts. One hundred twenty SPJ members and guests filled the Joe T. Garcia's cantina expecting fireworks, and they got their money's worth.

Curry, in office more than 30 years, offered an opening statement while seated behind the microphone. Moore, when it came her turn, grabbed her microphone and strode to the front of the table. "I am going to give my statement standing up. I am an attorney, and attorneys stand when they're in court," she said, in a dig at Curry's behind-the-scenes style. Curry "wouldn't know a yard sign from a gang sign," she added. And it only got rowdier from there.

Democrat Moore, a Cleburne native, maintains that the DA's duties should include courtroom work as well as hiring and firing and managing the office. "I have 14 years experience as a prosecutor -- ten years as a Tarrant County prosecutor and four as a federal prosecutor," she said. "I have been prosecuting, not sitting on my butt, delegating." But delegating is the job, Curry said.

"I manage over 150 lawyers and the budget for the office, and management is what this job always has been about," he said. "Being in court is not the DA's job. His job is to hire competent, qualified lawyers to do that." Asked his opinion of a Star-Telegram article that called him a "low-profile manager," Curry replied: "That's exactly what I am, 'a low-profile manager.' "

But Moore said a DA handling a case boosts prosecutor morale. "It is good for young prosecutors to see that the chief is in court, kicking butt," she said. As for managerial ability, she said she gained valuable experience while working in Curry's office. "I managed half the felony prosecution unit, the gang unit, the child unit and still managed to prosecute. As a federal prosecutor, I sent the smut peddler of the world's largest Internet child porn ring to prison for 1,335 years."

Asked who would manage the department when she was in court, Moore said that as DA she would be in court only once or twice a year. "I won't try all of the 28,000 cases that are filed each year. I will try cases in which a cop is killed because I want to send a message that such a crime is intolerable."

Moore charged that in exchange for its backing, Curry promised not to prosecute Fort Worth Police Officers Association members who commit crimes while on duty. Curry responded that he has given the media "a list of the police officers we've prosecuted, including three of my own investigators. It (no-prosecution deal) is not true." Curry has been endorsed by the Combined Law Enforce-ment Associations of Texas and the Arlington Police Association.

The two even sparred over Moore's use of a nonprofit stamp on one of her political mailings. "She did it to save seven to nine cents per piece of mail, and that is against federal law. It is reprehensible," Curry said. Moore came back with: "Tim Curry did the same, but he let the nonprofit organization pay for the postage. I paid the postage on my mailing, so bring on the feds, baby!"

Both candidates vowed to do their best for the county. "Folks, this is about upholding and enforcing the law, not about being the manager of some silk-stockin' 150-member law firm," Moore said. Curry: "I am proud to take credit for the fact that we are one of the top DA offices in the state, and I am proud of our 90-plus percent conviction rate. We must be doing something right."

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Journalism gentleman scholar Keith Shelton and his 26 years at the University of North Texas -- he's retiring in December -- will be lauded at a noon brisket-and-tall tales homecoming event Saturday, Nov. 2. An enthusiastic letter from UNT SPJ urges revelers to bring "funny stories, pictures or Shelton antecedents" for a memory book and a trivia game, thus ensuring a crowd, one would think, of people curious about what form a Shelton antecedent might take. Location is at Mean Green Village, North Texas Boulevard and Chestnut Street. Spring Creek Barbeque is in charge of the chow. ...

Legendary radio men Joe Holstead, Bill Mack, Kern Tips, Ken "Hubcap" Carter, Ron Chapman and Alex Burton were among 49 inductees to the Texas Radio Hall of Fame honored with a banquet last month at Joe T. Garcia's. In categories ranging from DJ to ad sales, the list included Bob Schieffer, Cactus Pryor, Walter Cronkite and Willie Nelson and, from the Fort Worth-Dallas area, Ken Dowe, Mark Stevens, Chuck Dunaway, Jimmy Rabbitt, Charlie Van Dyke, Ed Busch, Charley Jones, Kevin McCarthy, Rod Roddy, Troy Dungan, Harold Taft, Mike Shapiro, Porter Randall, Bill Mercer, Brad Sham, Eddie Barker, Stan Wilson, Gordon McLendon, Earle Fletcher, Brad Messer, Hymen Childs, Toby Arnold, Bill Meeks, Dick Osburn, Jim West, Lee Abrams, Kent Burkhart, Bill Stewart, Glen Callison, Buddy Crouse, Truett Kimzey, George Marti, Wendell Mayes, Jr., and Wendell Mayes, Sr. "These people represent the very best of those who have made Texas radio the standard for the rest of the country," said Larry Shannon, TRHoF founding board member and executive director. The first commercial radio stations were licensed by the federal government and went on the air in 1922, which makes this year the 80th anniversary of Texas radio. The Texas Radio Hall of Fame was organized in 2001 and founded in 2002.

Baby daze! Former Fort Worth Business Press writer Tonie Auer (PenguinMediaConsultants.com) gave birth Oct. 12 to 7-pound

10-ounce Sarah Elizabeth-Anne, who, her mother says, "let out a holler in Cowtown style." Tonie and husband Jesse also have two boys, Dylan , 8, and Robert, 3. ... at the S-T: Northeast assistant city editor Gina Best and husband Kent are the new parents of Annelise Rose, who weighed 6 pounds 10 ounces and was around 19 inches long at her birth at 1:03 a.m. Oct. 19 ... Staff writer Anna Tinsley gave birth Oct. 3 to Zachary Kina Williams, who weighed in at a whopping 10 pounds 4 ounces, 19 1/2 inches and with a full head of brown hair. Proud dad is Chris Williams.

Kudos & Contracts ... After a whirlwind series of summer meetings, both in Fort Worth-Dallas and Argentina,

InterStar Marketing & Public Relations has signed on to develop a tourism PR program for Argentina through the country's Federal Investments Council (CFI). InterStar gained the project through its long-term work with the U.S.-Argentina Chamber of Commerce and collaborative efforts to promote trade between Texas and Argentina. The campaign will launch this fall in the five Patagonian provinces of Chubut, Neuquén, Rio Negro, Santa Cruz and Tierra del Fuego, the northeastern province of Misiones (Iguazú Falls) and Buenos Aires. ... Arlington Orthopedic Associates has chosen The LaChapelle Agency to develop a campaign to introduce AOA's services to Arlington and Mansfield physicians, clinics, employers and hospitals. LaChapelle will create a Web site, update collateral material and produce a quarterly newsletter. AOA consists of 15 orthopedic specialists in four offices.

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Partners Together for Health, the foundation for JPS Health Network, seeks a development coordinator for annual and major gifts. Duties include researching prospects and contribution strategies, developing collateral materials for annual fund-raising activities and overseeing production of the Partners magazine, direct mail, brochures and ads. Familiarity with Microsoft software and strong graphic skills required, plus ability to do donor research and analyze data. Bachelor's degree in PR, fund development, journalism, marketing or a related field preferred, or high school degree and minimum five years relevant experience. Fund raising or major gifts experience preferred. Contact Kimberly Britton with the foundation, (817) 920-7331, or Bruce Smith in JPS Human Resources, (817) 920-7371. ... The Texas Rangers Baseball Club needs a media relations assistant to write and edit daily media notes and other game materials, the Rangers media guide, yearbook, programs and team newsletter, in addition to performing tasks inside and outside The Ballpark in Arlington. Four-year degree and appropriate experience required, along with working knowledge of baseball, excellent verbal skills and computer literacy in Microsoft Word and Excel. Expect flexible hours, weekends and evenings, and limited travel. Send resume and references to Human Resources, 1000 Ballpark Way, Suite 400, Arlington 76011.

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WELCOME, NEW MEMBERS

IABC ... Elizabeth S. Moore, Fort Worth Transportation Authority ... Liesl G. Logan, City of Fort Worth ... Katoiya K. Bell, City of Fort Worth

PRSA ... Betsy Boyett, economic development specialist, City of Southlake

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Additions ... UTA Shorthorn ex Kellie Gormly at the Pittsburgh Tribune-Review as a staff writer ... Jenni Smith, formerly at The Dallas Morning News, at News & Information at SMU, her alma mater ... at CBS 11: investigative reporter Robert Riggs, a winner of two duPonts, a Peabody and other major broadcast journalism awards, fresh off a two-decade career at WFAA-TV ... features reporter Joel Thomas, formerly with Gannett outlet WXIA-TV in Atlanta and, prior to that, KVUE-TV in Austin ... Mark Johnson, formerly reporter/anchor at KEYE-TV in Austin and recent recipient of a Murrow for his field anchoring of the November 2000 presidential election mess from the Texas Governor's Mansion ... lead political analyst John Weekley, for 11 years the political analyst at KXAS-TV ... at Witherspoon Advertising and Public Relations: TCU honors grad Kim Speairs, a past president of Greater Fort Worth PRSA and formerly executive VP/account services director for Stuart Bacon Advertising-Public Relations, as director of client services ... at the S-T: UNT journalism grad student and resigned Catholic priest Jon O'Guinn, on the copy desk downtown

Promotions ... at Witherspoon Advertising and Public Relations: UT Austin grad Bryan Harding, a former marketing executive with Shell Oil and the Branson (Mo.) Convention & Visitors Bureau and most recently Witherspoon director of client services, now director of strategic development responsible for leading Witherspoon client branding and new-business efforts.

Exits ... at the S-T: sports copy desker Joel Bird, taking a similar position at the Express-News in his hometown, San Antonio ... senior staff photographer Carolyn Bauman, after 15 years at the paper; hard-working and somewhat fearless, she will be remembered for scrambling up on the Star-Telegram roof to capture a breathtaking image of the March 28, 2000, tornado as it bore down before veering off and ripping through downtown

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Kristie Aylett, APR; GFW PRSA

Congratulations to the 2003 officers and directors elected in October: Roger Partridge, president; Pamela Smith, president-elect/membership; Heather Senter, APR, VP programs; Lisa Albert, secretary; Ann Genett-Schrader, APR, treasurer; Theresa Singleton, treasurer-elect; and directors Kelli Horst, APR; Carolyn Bobo, APR, Fellow PRSA; and Marc Flake. I'll join Kim Speairs, APR, as a delegate to the National Assembly. Remember, each of these officers is a volunteer who gives time and energy to make our chapter better. If you're willing to do the same, let one of them know.

Also in October, the board approved sponsoring a graduate-level PR management course with TCU next year. The five-week course will focus on the business side of public relations agencies, including time tracking, teamwork and the client-agency relationship; it will be held in the evenings and offer continuing education credits. The Council of Public Relations Firms, which represents 126 of the leading PR firms in the country, prepared the curriculum. We're still finalizing details, but the initial schedule calls for a January-March timeframe and a cost of $200-$300. Enrollment will be limited to 15-20 students, so watch for the announcement.

When you receive your next renewal notice from national, you'll see a change -- the $45 chapter dues will be included on the invoice with your national dues. National is now managing the billing process and the member database. You'll be able to take care of all your dues with a single payment, instead of paying national dues on your anniversary date and chapter dues at the beginning of each year. Our membership committee can move beyond administrative upkeep and focus on recruitment, retention and recognition.

It never fails: The scenario you've anticipated doesn't come close to reality. For a tactical guide to help you through the next crisis, don't miss the Nov. 13 seminar and luncheon, our final regular meeting of the year. Thanks to Heather Senter, APR, for putting together yet another professional development opportunity. Find details elsewhere in the newsletter or at fortworthprsa.org.

We have some great raffle prizes for the PRSA/IABC/SPJ Holiday Party, but we need more. Corporate gifts, certificates to your favorite restaurant or spa, tickets to a sporting or cultural event -- all are welcome. Tell me if you have something to donate, then bring it to the November meeting if you can. If not, we'll arrange a transfer before the party. Be sure your calendars are marked for 5:30 p.m. Wednesday, Dec. 11, at Miller Marketplace and Brew Kettle Museum. Special thanks to Cliff Amos at Miller Brewing for again picking up the beer-and-BBQ tab. And don't forget, volunteers from all three organizations are needed to organize the event and gather door prizes and raffle items.

Patrick Grady, IABC/Fort Worth

I make it a point to talk to our members and guests at every one of these meetings. I think that's important. I listen, too. (I realize that may be tough to believe, because when I get excited I tend to move pretty fast.) One of the things I hear over and over really makes me proud to be a part of this professional organization. What is it I love to hear? "IABC is different!" Many people have told me so, and I believe it.

I've long held that different is good. That's probably why I'm a member. We're all not in public relations. We're not all editors. We're all not involved in event management. We all don't publish magazines. We all don't write for news. We're not all self-employed. We all don't work for Fortune 500 companies. But at least one of us ... does each of these things. We make ideas make sense. We're professional communicators, and from all walks of the craft. And THAT's the energy and the power that drives our complementary community of creativity.

John Dycus, Fort Worth SPJ

A thoughtful reflection bracketed this issue, with the loss of two strong men noted at the beginning and now, at the end, a loving look back at Anne Jackson, the "heart and soul" of the Texas Associated Press for three decades, who died Oct. 7. She was 79. Anne walked into the AP office in 1958 and ended up staying 33 years. She worked alongside five Texas bureau chiefs and in 1989 was named a staffer of the year, a designation formerly reserved for photographers and reporters. In the early '60s, a young CBS correspondent named Dan Rather, who worked in the same building as the AP office, got to know Anne over several cups of coffee and tried to hire her away, but she refused. "Not many people were as much fun as she was," Dorothy Estes recalls, and in that regard Anne will forever be known for her tireless organizing on behalf of the Texas Associated Press Managing Editors, executives from the state's daily papers who must have done meaningful work at those conventions, but all I remember are Mike Cochran's hospitality suites, the late-night poker games in San Antonio and gliding down the San Antonio River with Tracy Duncan. And always there was Anne, right in the thick of things. Tony Pederson, Houston Chronicle senior vice president and executive editor, created a fund for a special APME tribute when she retired. Anne would have spent the money on a one-way ticket to Palau. ...

From the good that men do department, more vivid memories. It began as a lone tribute posted that afternoon on the Star-Telegram's news editorial system, then came another, then another, 10 by midnight -- reminders of Doug Brown. Of a patient, soft-spoken elder at Westminster Presbyterian Church, of an avid golfer especially adept at reading greens, of photo wildlife trips and an encounter with a hacked-off hippo. Of a man who once took a poisoned squirrel to the vet. Robert Philpot: "Doug never said anything negative about anyone, focusing his frustrations on the problem and not on the people involved. More important, and very rare in this business, is that nobody ever said anything negative about Doug." Liz Zavala: "It breaks my heart that this amazing man, with the biggest, kindest, most gentle heart and soul, would be taken from us -- by a heart attack." ... And on Roger Rienstra: W.R. "Bob" Watt, president of the Fort Worth Stock Show, called him "the most talented person I've ever known." Bill Thornton, president of the Fort Worth Chamber of Commerce, said he was "just a jewel, so witty and so articulate." Finally from Mr. Rienstra himself, on Witherspoon's 50th anniversary six years ago: "It's a serious business, but it's also fun. It's also a game, and the greatest reward of the game is not how much money you make, it's what kind of work you can do and what kind of people you get to work with." ...

Dear friends update. Longtime executive secretary Lou Brooks, who a year ago moved to Houston to work in her headmaster daughter's Episcopal day school, has been promoted to librarian. "If I do say so, I put a library together, and it is so nice," she writes. "I love working with the students. I guess you're never too old." Oh, and she had a heart attack this summer ("a little problem") but now has a defibrillator with a five-year battery. Maybe Houston makes her tense. "I can find my way in Houston, if I stay on three streets. When God made all the cities, he gave Houston the leftovers." She sends her love. ...