eChaser: January 2003


	Society of Professional Journalists, Fort Worth Professional Chapter Public Relations Society of America, Greater Fort Worth Chapter International Association of Business Communicators, Fort Worth Chapter eChaser archive [graphics format] January 2003 Ad man, author, deacon and driving force ... LOYD TURNER, 1917-2002 He was the first outside director of Witherspoon Advertising and Public Relations (and a Witherspoon senior vice president) and the mastermind of Tandy Corp.'s corporate matching gifts program (and a Tandy VP). He served 10 years on the Fort Worth Public Library Board, including five years as president, and spearheaded the campaign to build seven branch libraries, the city's first satellite sites. A summa cum laude Baylor graduate, he served 12 years on the Fort Worth Board of Education, including six years as president; under his leadership, the board in 1968 was named by the National Education Association as the best board of any large school system in the nation. At one time or another, Loyd Turner served as a trustee or director of close to 30 professional, civic or academic organizations, from the West Texas Chamber of Commerce to the Child Study Center to Casa Mañana Musicals, Junior Achievement, the March of Dimes and the Longhorn Council of Boy Scouts of America. He was a member of the International Brotherhood of Magicians, an author (of "The ABC's of Clear Writing," which went through three editions), an Air Force veteran, for 23 years PR director at General Dynamics, and a deacon at Broadway Baptist Church, where he was a member almost 50 years. He was Fort Worth SPJ president in 1961-62, and former SPJ executive secretary Ann Gilliland remembers a quiet fellow who "always looked like a gentleman, dressed in his dapper suits." Retired Star-Telegram staff writer Frank Perkins, who knew Mr. Turner both professionally and in SPJ for 40 years, recalls that as a PR man, Mr. Turner "served his clients with honor and imagination and the public via the media with clear, factual answers to sometimes difficult, stupid or importunate questions." "And as school board president he positively shown," Perkins said. "I never saw him lose his temper in those long, contentious meetings, and believe you me, he had ample reason to do so. His respect for the people's right to know and to vocalize their opinion before an elected body kept his tongue civil and his manner impeccable. ... His laugh seemed to come from all over him, and he had a delight in the human foibles that make our lives so interesting. He was a giant among us." Mr. Turner died Dec. 3. He broke his hip the previous week (and had a fine time at the SPJ meeting a couple of weeks before that). He survived hip surgery, but an hour after the operation his heart started slowing down and doctors could do nothing to revive it. "His heart simply wore out," his son, Loyd Lee Turner, wrote in informing SPJ of the news. "He was, as you no doubt know, a true friend of Fort Worth, and a wonderful father to me." ================================================= MEETINGS Next at IABC/Fort Worth ... Intranets: How to Keep Your Employees Coming Back for More Kimberly Page, electronic communications manager at Verizon, will explain at the January IABC meeting how the company builds worker enthusiasm and camaraderie through in-house means. * Time, date: 11:30 a.m.-1 p.m. Tuesday, Jan. 14 * Place: Petroleum Club, Carter-Burgess Plaza,777 Main St., 39th floor Parking: $2.50 in parking garage at Seventh and Commerce streets (get ticket validated) * Cost: $17 members, $22 nonmembers, $12 students * RSVP by noon Jan. 10: Julie Trowbridge at trowbridgeja@c-b.com ----- Next at Greater Fort Worth PRSA ... Fame Fatales and Good News Bears: Dateline Award Honors Fort Worth Newsmakers The National Cowgirl Museum and Hall of Fame and the Westside Little League All Stars are the latest winners of the Dateline Award, which annually goes to individuals and organizations that generate positive publicity for Fort Worth and Tarrant County. PRSA and the Fort Worth Ad Club will make the luncheon presentation Jan. 15 at Ridglea Country Club. (PRSA returns to the Petroleum Club for its February meeting.) Both Dateline recipients cast the national spotlight on Fort Worth in 2002 -- one with a well-implemented public relations campaign and the other by skillfully playing the game they love. Susan Fine, director of development and marketing for the National Cowgirl Museum and Hall of Fame, and Westside coach Jon Kelly will share their stories. * Time & Date: 11:45 a.m. Wednesday, Jan. 15 * Place: Ridglea Country Club, 3700 Bernie Anderson Blvd. * Cost: $20 members, $23 nonmembers, $18 students; parking free * RSVP by noon Jan. 13: Glenda Thompson, glendat@nawic.org ----- Next at Fort Worth SPJ ... Dodging Bullets: Exploring the Media's Role in Covering Conflicts What does it take for war correspondents to do their job in lands where languages and lifestyles are as foreign as the cause of war itself? Do the media hinder the military? Must reporters fully understand the military process to get an accurate portrayal? SPJ in January will explore how journalists cover war in strange countries, as well as their precarious relationship with the military. Bob Good, a retired major whose 20 years of active duty included serving in Vietnam and working public information at Fort Hood, will be on the panel, as will Dallas Morning News photographer Cheryl Diaz Meyer and Star-Telegram reporter Barry Shlachter, both of whom have covered the war in Afghanistan, and Pete Lane, a retired Air Force colonel whose 23 years of active duty included time in Vietnam and Panama. Lane also teaches military history at the University of North Texas. * Date: Monday, Jan. 20 * Time: mingling 5:30 p.m., dinner 6, program 6:45 * Place: La Puertita, the new dining room immediately south of and across the street from (and owned by) Joe T. Garcia's, 2201 N. Commerce St. La Puertita resembles a small neighborhood church, which at one time it was before Joe T.'s renovated it. * Cost: $5 students, $11 members, $15 nonmembers * Menu: Joe T.'s renowned family-style enchilada dinner * RSVP: Kay Pirtle at mkpirtle@yahoo.com ----- Gifts, grub 'n' good times A New Year's toast to Miller Brewing for again hosting the PRSA/IABC/SPJ Holiday Party, which snagged $1,108 at the gate -- much of it for the silent-auction raffle tickets -- and 122 books for the JPS Health Network children's library. Hoist the mug even higher for Wendy Krizmanic and PR Newswire for helping fund the barbecue dinner when it was learned, late in the process, that nobody was buying the beef. ================================================= STRAIGHT STUFF The updated and expanded Greater Fort Worth Area Media Guide hit the shelves last month, featuring formats for every preference -- Microsoft Word and the database platforms Excel and Access -- all on a single floppy disk for $45 for Chamber members ($35 Chamber Gold) and $55 nonmembers. The printed directory costs $30 for Chamber members ($20 Chamber Gold) and $40 for nonmembers. For both the diskette and a printed copy it's $55 Chamber members ($45 Chamber Gold) and $65 nonmembers. Add $2 shipping and 8.25 percent tax. The guide lists the contact person, address, phone and fax numbers, e-mail address, Web site, format, frequency, type and network affiliations for more than 500 area newspapers, radio and TV stations, and wire services. The new database formats enable users to create e-mail lists and labels, merge letters, sort by type of media and make their own updates and printouts throughout the year. Contact Jennifer Vuduris at (817) 336-2491 ext. 222 or jvuduris@fortworthchamber.com, or go to fortworthchamber.com and order using a credit card. ... T.R. Reid with Dell corporate communications will discuss "Evolving From an Ambitious Smaller Company to an Ambitious Market Leader" at the Dallas PRSA meeting at noon Thursday, Jan. 9, at the Park City Club, 5956 Sherry Lane. Registration begins at 11:30 a.m. Cost is $25 for members with reservations, $30 for guests and members without reservations. RSVP to (817) 858-6088 or register at prsadallas.org/lunregistration.html. ... Pow! The Longhorn takes it in the loupe. UT Austin, alma mater to a dozen Pulitzer Prize-winning photographers, may cut its 74-year-old undergraduate photojournalism program to focus on graduate studies that emphasize video and other new media. Lorraine Branham, director of the journalism school, noted that there are fewer jobs for photojournalists who take only still pictures, while a growing need exists for photographers who can also shoot video and edit digital images for Web sites. The university can't afford to keep the undergraduate program and also expand the graduate effort, she added. If the journalism school and the university administration agree, the undergraduate program will be dropped in the 2004-05 school year. Photojournalism studies on the Austin campus began in 1908, when a physics professor taught the science and art of photography. The program remained with physics until 1951, when the journalism department took it over. ... SPJ national update: 1 access urging and disgruntlement in Beaver County. A coalition of 16 journalism groups has urged the Bush administration to abide by coverage guidelines established after the 1991 Persian Gulf War if an invasion of Iraq occurs. The plea came as the coalition issued an updated Statement of Principles first released a year ago. Journalists' hands were tied in trying to give Americans a full understanding of how the Gulf War was waged, the groups said, and that served neither the military nor the public. Rules established by the Pentagon after the Persian Gulf war, and agreed to by then-Secretary of Defense Dick Cheney, call for providing access to all major military units and to special forces where feasible; allowing news organizations to use their own communications systems to file reports; and using press pools only when specific circumstances dictate, such as when military action is conducted in remote areas. The journalism groups urged the government to ban military censorship of news reports. The statement notes that while coverage of American military actions in Afghanistan was limited because of the small size of the units involved, coverage of any action against Iraq should be easier to facilitate. ... The Beaver County attorney in Utah should stop pursuing defamation charges against a former Milford High School student, SPJ national and its Utah Headliners chapter asserts. Ian Lake was subpoenaed to appear in court to answer charges under a 1973 defamation law. Lake, now 19 and living in California, was 16 at the time he operated a Web site on which he made disparaging remarks about his classmates and administrators; he was charged with criminal libel. The charges came after the Utah Supreme Court unanimously ruled that an 1875 criminal libel statute, under which Lake was also charged, was overly broad. The court held that, "quite obviously," Utah's criminal libel law did not pass muster as constitutional law. ================================================= PEOPLE & PLACES Jane Schlansker, CEO of InterStar Marketing & Public Relations, has been elected president of Fort Worth Sister Cities International. During her two-year term, the award-winning organization will conduct a search for its seventh sister city and will host the Sister Cities International Conference in Fort Worth in 2004. ... And the mayor maybe is a miscreant. A month after 1,000 copies of the University of California, Berkeley's student newspaper were stolen, university police investigators recommended that the mayor be charged with petty theft. Berkeley mayor Tom Bates admitted to being involved in stealing and trashing copies of the Nov. 4 edition of The Daily Californian. The edition, which carried an editorial endorsement of Bates' mayoral opponent, incumbent Shirley Dean, was stolen one day before the election. Several students saw Bates throw the copies into the trash and told police, said Daily Cal editor Rong-Gong Lin. Earlier, Bates had denied involvement with the theft. District attorney officials said the case is still being investigated. The theft is part of an ongoing problem for America's college student media. In November, at least six thefts of college newspapers were reported to the Student Press Law Center. ================================================= GET A JOB Child Advocates of Tarrant County (Tarrant County CASA, www.speakupforachild.org) seeks an outreach and recruitment coordinator. A bachelor's degree in marketing, human resources management or communications or at least three years experience in sales, marketing or personnel/recruiting required. Experience with nonprofits, volunteers, public relations, press releases, diversity issues and computer data collection a plus. Responsible for development of annual recruitment plan and assisting with Web site and quarterly newsletter. Coordinates speakers bureau. Candidates should be creative thinkers comfortable with cold calling, initiating contacts, working special events and speaking to diverse groups of all sizes. Salary $28,00-$30,000. Send cover letter and resume to P.O. Box 3275, Fort Worth 76113, fax (817) 877-3200, or e-mail executive director Nancy Fisher at nancy.catc@texasstar. Tarrant County CASA recruits, trains and supervises community volunteers who serve as independent voices in court on behalf of abused and neglected children and in pursuit of safe, permanent homes for them. ================================================= COMINGS & GOINGS Exits ... at the S-T: Todd Mason, for 10 years business columnist at the paper and recently a writer of intricate stories about dealmakers, frauds and the stock market, to The Philadelphia Inquirer as a business reporter; instead of analyzing big corporations, he focused on the concerns of workers, investors and consumers, becoming known as a champion for the individual, eager to help a caller cut through bureaucratic red tape to solve a problem. ================================================= GOOD READING "The Deviant's Advantage" / Ryan Mathews and Watts Wacker / Crown Business Looking for the next big business idea? It's out there right now, in the mind of a deviant individual. Deviance is nothing more than a marked separation from the norm and is the source of innovation, the kind of thinking that creates -- and tumbles -- markets. In case studies on the likes of Reebok, Napster and Hugh Hefner, futurists Mathews and Wacker describe how deviance proceeds along a trajectory from the Fringe, where it originates but has zero commercial potential; to the Edge, where word of mouth creates a limited audience; to the Realm of the Cool, where momentum really starts to build; to the Next Big Thing, where demand intensifies; finally landing at Social Convention, the heart of the mass market. The book offers a challenge: Find the next breakthrough concept and exploit it, or be buried by those who do. ================================================= RESOURCES Say "Central Intelligence Agency," and you think Bay of Pigs and the Cold War, or maybe Watergate and the shadowy crew that surrounded E. Howard Hunt and G. Gordon Liddy, while still others think simply of Tom Clancy novels or the new generation of post-Soviet Union spy films. But for a generation of Web surfers, the CIA is the kindly crowd that helps with the homework. Since even before the creation of the Web a decade ago, the CIA made its World Factbook available on the Internet, and to a growing number of students it is the primary resource for sociological and geographic information about the countries of the world. The latest edition, at www.cia.gov/cia/publications/factbook, is a number-cruncher's delight, with fresh information about Iraq, Malaysia and other potential hot spots. From Afghanistan to Zimbabwe, click the drop-down menu and here comes reams of data about that nation, its people, government, economy, communications, transportation, military and transnational issues. Illustrations include the country's flag and map. ================================================= PRESIDENT'S CORNER Roger Partridge, GFW PRSA Happy New Year! I look forward to the new year as chapter president of PRSA. We have a great board of directors to lead us in 2003, and I hope you will be able to attend the luncheons, programs and training events we have planned. Special thanks to Kristie Aylett, APR, for her leadership this past year. Kristie has served the chapter in many offices and responsibilities and excelled as chapter president. Besides leading the board and our monthly luncheons, she co-chaired the Southwest District training conference last February. That task alone was a full-time job. Thanks, Kristie, for your dedication to PRSA and our chapter. This year will begin with a joint meeting of PRSA and the Fort Worth Ad Club on Jan. 15. The program will be the 2002 Dateline Award presentation to the National Cowgirl Museum and Hall of Fame and the Westside Little League All Stars. This will be a great program and networking opportunity. The luncheon begins at 11:45 a.m. at Ridglea Country Club. See you there! ----- PRESIDENT'S MESSAGE Patrick Grady, IABC/Fort Worth A number of years ago, a wise man shared his philosophy with me. He was in his 80s, had accomplished much in terms of life and life experience, and he disliked new year's resolutions. Rather than blanket changes, he favored annual analysis. He talked about self-exploration, growth in personal understanding, acceptance and personal challenge. It's difficult to put into words the impact that this great gentleman had on my life. But if there's a chance that his concepts can live on and help someone else, then I'll take that chance. He made it simple. If you love chocolate, you shouldn't resolve to give it up to combat, say, a weight problem. You probably won't succeed if you quit everything you love (food of whatever kind) and start doing everything you hate (exercise, etc.). Focus on the matter holistically, but one piece -- in this case, one piece of chocolate -- at a time. Make smart decisions using the most valuable counsel you have: you. That's our approach at IABC. Each program attempts to make a difference in one aspect of your professional life ... one element at a time ... toward a greater whole. You can bet that will happen this month when we hear from Verizon's Kimberly Page on "Intranets: How to Keep Your Employees Coming Back for More." Kimberly's intranet work is truly world class. She has a wonderful ability to share necessary information, through push and pull, with each employee via this inimitable medium. What's most impressive is how she infuses corporate culture into what she does. Even if the intranet is not everyone's area of responsibility, we all can gain from hearing Kimberly's philosophy and learning from what Verizon has accomplished. I hope to see you ... you know when, Jan. 14. You know where, the Petroleum Club. You know what time -- everything starts at 11:30. And you know why. Why? Because it's IABC Tuesday! ----- OVER & OUT John Dycus, Fort Worth SPJ You're wondering, no doubt, how one becomes a Fort Worth SPJ honorary member for life, and the answer is pretty much show up at the PRSA/IABC/SPJ Holiday Party and take pictures of the revelers reveling. Make them react for the camera like the shy fellow here. The latest FWSPJHML, new mother of twins and JPS Partners Together for Health creative whiz Johnell Kelley, even brought her own camera. The twins' mama is alright. ... That's another block of boundless revelation debuting in this issue, "Resources." Ripped almost verbatim from SPJ PressNotes, which most eChaser readers don't receive but I do, the section will present Internet pockets of arcania and other ways to do the job better. Thanks, editor Terry Wimmer and compiler Gretchen Stone, both of West Virginia University. ... Chapter prez Larry Lutz says this'll warm you on a cold day. In order to receive the second half of their scholarship, SPJ recipients must file a mid-year progress report. The material poured in over the last couple of months. Here's a sampling. Makes you proud. Zenobia Harris, West Texas A&M University. She has been "ripping and running," spending the summer at the University of Georgia, where she did research in the Grady College of Journalism and Mass Communication (on Spike Lee's movie, "Bamboozled"), and now being a general assignments reporter for the school paper. She's taking reporting and copy editing courses as part of a full class load, works a 40-hour-a-week job off campus and travels as a member of the speech team. She's getting ready for graduate school, either at UGA or the University of Alabama. "Thank you, again, for this scholarship," she writes. "I REALLY appreciate it. It has helped me financially more than you will ever know." Jamie Hall, UT Austin School of Law. He interned this summer in the FCC Office of Plans and Policy in Washington, D.C., and also took a communications law course at George Mason University School of Law (received an A+). This fall, as a requirement of a policy research class on computer community networks, he traveled to West Texas to visit with residents. "It was quite interesting to see how the traditional print media had joined forces with community volunteers to bring both broadband access and news to citizens." Sarah Stiles, Texas Tech University. She sent 12 bylined stories from the yearbook, La Ventana, and is excited because the March/April issue of the Texas Techsan alumni magazine will run her first feature story. "Thank you so much to the scholarship committee for selecting me for this scholarship. The money is an enormous help, and it's also very nice to know that professionals in the field I'd like to go into think my work and potential are worthy." Pat Gillespie, UTA. A three-year veteran of the university paper, The Shorthorn, he was recently hired by The Dallas Morning New as a news clerk in the Arlington bureau. ("It's far from glamorous, but it's a start.") He's 33 hours from graduating. "Your dedication to my education and to improving our business has meant a lot to me. It's helped me financially, but it also proves that you care about the future of this field." Paul Gibson, Abilene Christian University. He maintains the ACU Optimist Online (www.acuoptimist.com) and in the fall worked the daytime music shift, the morning news shift on Monday and Wednesday and "a weekend shift here and there" at KACU-FM, the NPR station staffed by students. He operated a video camera for the student production crew taping ACU's Freshman Follies. "I do want to thank you for the investment you have made in me with your financial support, and I shall do my best to make you happy that you did." Jaclyn Joseph, Angelo State University. "With your financial assistance, I am enjoying my journalism classes and school activities." She enclosed an article she wrote for the Bandera Bulletin newspaper.

He was the first outside director of Witherspoon Advertising and Public Relations (and a Witherspoon senior vice president) and the mastermind of Tandy Corp.'s corporate matching gifts program (and a Tandy VP). He served 10 years on the Fort Worth Public Library Board, including five years as president, and spearheaded the campaign to build seven branch libraries, the city's first satellite sites. A summa cum laude Baylor graduate, he served 12 years on the Fort Worth Board of Education, including six years as president; under his leadership, the board in 1968 was named by the National Education Association as the best board of any large school system in the nation.

At one time or another, Loyd Turner served as a trustee or director of close to 30 professional, civic or academic organizations, from the West Texas Chamber of Commerce to the Child Study Center to Casa Mañana Musicals, Junior Achievement, the March of Dimes and the Longhorn Council of Boy Scouts of America. He was a member of the International Brotherhood of Magicians, an author (of "The ABC's of Clear Writing," which went through three editions), an Air Force veteran, for 23 years PR director at General Dynamics, and a deacon at Broadway Baptist Church, where he was a member almost 50 years.

He was Fort Worth SPJ president in 1961-62, and former SPJ executive secretary Ann Gilliland remembers a quiet fellow who "always looked like a gentleman, dressed in his dapper suits." Retired Star-Telegram staff writer Frank Perkins, who knew Mr. Turner both professionally and in SPJ for 40 years, recalls that as a PR man, Mr. Turner "served his clients with honor and imagination and the public via the media with clear, factual answers to sometimes difficult, stupid or importunate questions."

"And as school board president he positively shown," Perkins said. "I never saw him lose his temper in those long, contentious meetings, and believe you me, he had ample reason to do so. His respect for the people's right to know and to vocalize their opinion before an elected body kept his tongue civil and his manner impeccable. ... His laugh seemed to come from all over him, and he had a delight in the human foibles that make our lives so interesting. He was a giant among us."

Mr. Turner died Dec. 3. He broke his hip the previous week (and had a fine time at the SPJ meeting a couple of weeks before that). He survived hip surgery, but an hour after the operation his heart started slowing down and doctors could do nothing to revive it. "His heart simply wore out," his son, Loyd Lee Turner, wrote in informing SPJ of the news. "He was, as you no doubt know, a true friend of Fort Worth, and a wonderful father to me."

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Next at IABC/Fort Worth ...

Intranets: How to Keep Your Employees Coming Back for More

* Time, date: 11:30 a.m.-1 p.m. Tuesday, Jan. 14

* Place: Petroleum Club, Carter-Burgess Plaza,*777 Main St., 39th floor

* Parking: $2.50 in parking garage at Seventh and Commerce streets (get ticket validated)

* Cost: $17 members, $22 nonmembers, $12 students

* RSVP by noon Jan. 10: Julie Trowbridge at trowbridgeja@c-b.com

Next at Greater Fort Worth PRSA ...

Fame Fatales and Good News Bears: Dateline Award Honors Fort Worth Newsmakers

The National Cowgirl Museum and Hall of Fame and the Westside Little League All Stars are the latest winners of the Dateline Award, which annually goes to individuals and organizations that generate positive publicity for Fort Worth and Tarrant County. PRSA and the Fort Worth Ad Club will make the luncheon presentation Jan. 15 at Ridglea Country Club. (PRSA returns to the Petroleum Club for its February meeting.)

* Time & Date: 11:45 a.m. Wednesday, Jan. 15

* Place: Ridglea Country Club, 3700 Bernie Anderson Blvd.

* Cost: $20 members, $23 nonmembers, $18 students; parking free

* RSVP by noon Jan. 13: Glenda Thompson, glendat@nawic.org

Next at Fort Worth SPJ ...
Dodging Bullets: Exploring the Media's Role in Covering Conflicts

Bob Good, a retired major whose 20 years of active duty included serving in Vietnam and working public information at Fort Hood, will be on the panel, as will Dallas Morning News photographer Cheryl Diaz Meyer and Star-Telegram reporter Barry Shlachter, both of whom have covered the war in Afghanistan, and Pete Lane, a retired Air Force colonel whose 23 years of active duty included time in Vietnam and Panama. Lane also teaches military history at the University of North Texas.

* Date: Monday, Jan. 20

* Time: mingling 5:30 p.m., dinner 6, program 6:45

* Place: La Puertita, the new dining room immediately south of and across the street from (and owned by) Joe T. Garcia's, 2201 N. Commerce St. La Puertita resembles a small neighborhood church, which at one time it was before Joe T.'s renovated it.

* Cost: $5 students, $11 members, $15 nonmembers

* Menu: Joe T.'s renowned family-style enchilada dinner

* RSVP: Kay Pirtle at mkpirtle@yahoo.com

Gifts, grub 'n' good times

A New Year's toast to Miller Brewing for again hosting the PRSA/IABC/SPJ Holiday Party, which snagged $1,108 at the gate -- much of it for the silent-auction raffle tickets -- and 122 books for the JPS Health Network children's library. Hoist the mug even higher for Wendy Krizmanic and PR Newswire for helping fund the barbecue dinner when it was learned, late in the process, that nobody was buying the beef.

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The updated and expanded Greater Fort Worth Area Media Guide hit the shelves last month, featuring formats for every preference -- Microsoft Word and the database platforms Excel and Access -- all on a single floppy disk for $45 for Chamber members ($35 Chamber Gold) and $55 nonmembers. The printed directory costs $30 for Chamber members ($20 Chamber Gold) and $40 for nonmembers. For both the diskette and a printed copy it's $55 Chamber members ($45 Chamber Gold) and $65 nonmembers. Add $2 shipping and 8.25 percent tax. The guide lists the contact person, address, phone and fax numbers, e-mail address, Web site, format, frequency, type and network affiliations for more than 500 area newspapers, radio and TV stations, and wire services. The new database formats enable users to create e-mail lists and labels, merge letters, sort by type of media and make their own updates and printouts throughout the year. Contact Jennifer Vuduris at (817) 336-2491 ext. 222 or jvuduris@fortworthchamber.com, or go to fortworthchamber.com and order using a credit card. ...

T.R. Reid with Dell corporate communications will discuss "Evolving From an Ambitious Smaller Company to an Ambitious Market Leader" at the Dallas PRSA meeting at noon Thursday, Jan. 9, at the Park City Club, 5956 Sherry Lane. Registration begins at 11:30 a.m. Cost is $25 for members with reservations, $30 for guests and members without reservations. RSVP to (817) 858-6088 or register at prsadallas.org/lunregistration.html. ...

Pow! The Longhorn takes it in the loupe. UT Austin, alma mater to a dozen Pulitzer Prize-winning photographers, may cut its 74-year-old undergraduate photojournalism program to focus on graduate studies that emphasize video and other new media. Lorraine Branham, director of the journalism school, noted that there are fewer jobs for photojournalists who take only still pictures, while a growing need exists for photographers who can also shoot video and edit digital images for Web sites. The university can't afford to keep the undergraduate program and also expand the graduate effort, she added. If the journalism school and the university administration agree, the undergraduate program will be dropped in the 2004-05 school year. Photojournalism studies on the Austin campus began in 1908, when a physics professor taught the science and art of photography. The program remained with physics until 1951, when the journalism department took it over. ...

SPJ national update: 1 access urging and disgruntlement in Beaver County. A coalition of 16 journalism groups has urged the Bush administration to abide by coverage guidelines established after the 1991 Persian Gulf War if an invasion of Iraq occurs. The plea came as the coalition issued an updated Statement of Principles first released a year ago. Journalists' hands were tied in trying to give Americans a full understanding of how the Gulf War was waged, the groups said, and that served neither the military nor the public. Rules established by the Pentagon after the Persian Gulf war, and agreed to by then-Secretary of Defense Dick Cheney, call for providing access to all major military units and to special forces where feasible; allowing news organizations to use their own communications systems to file reports; and using press pools only when specific circumstances dictate, such as when military action is conducted in remote areas. The journalism groups urged the government to ban military censorship of news reports. The statement notes that while coverage of American military actions in Afghanistan was limited because of the small size of the units involved, coverage of any action against Iraq should be easier to facilitate. ... The Beaver County attorney in Utah should stop pursuing defamation charges against a former Milford High School student, SPJ national and its Utah Headliners chapter asserts. Ian Lake was subpoenaed to appear in court to answer charges under a 1973 defamation law. Lake, now 19 and living in California, was 16 at the time he operated a Web site on which he made disparaging remarks about his classmates and administrators; he was charged with criminal libel. The charges came after the Utah Supreme Court unanimously ruled that an 1875 criminal libel statute, under which Lake was also charged, was overly broad. The court held that, "quite obviously," Utah's criminal libel law did not pass muster as constitutional law.

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Jane Schlansker, CEO of InterStar Marketing & Public Relations, has been elected president of Fort Worth Sister Cities International. During her two-year term, the award-winning organization will conduct a search for its seventh sister city and will host the Sister Cities International Conference in Fort Worth in 2004. ...

And the mayor maybe is a miscreant. A month after 1,000 copies of the University of California, Berkeley's student newspaper were stolen, university police investigators recommended that the mayor be charged with petty theft. Berkeley mayor Tom Bates admitted to being involved in stealing and trashing copies of the Nov. 4 edition of The Daily Californian. The edition, which carried an editorial endorsement of Bates' mayoral opponent, incumbent Shirley Dean, was stolen one day before the election. Several students saw Bates throw the copies into the trash and told police, said Daily Cal editor Rong-Gong Lin. Earlier, Bates had denied involvement with the theft. District attorney officials said the case is still being investigated. The theft is part of an ongoing problem for America's college student media. In November, at least six thefts of college newspapers were reported to the Student Press Law Center.

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Child Advocates of Tarrant County (Tarrant County CASA, www.speakupforachild.org) seeks an outreach and recruitment coordinator. A bachelor's degree in marketing, human resources management or communications or at least three years experience in sales, marketing or personnel/recruiting required. Experience with nonprofits, volunteers, public relations, press releases, diversity issues and computer data collection a plus. Responsible for development of annual recruitment plan and assisting with Web site and quarterly newsletter. Coordinates speakers bureau. Candidates should be creative thinkers comfortable with cold calling, initiating contacts, working special events and speaking to diverse groups of all sizes. Salary $28,00-$30,000. Send cover letter and resume to P.O. Box 3275, Fort Worth 76113, fax (817) 877-3200, or e-mail executive director Nancy Fisher at nancy.catc@texasstar. Tarrant County CASA recruits, trains and supervises community volunteers who serve as independent voices in court on behalf of abused and neglected children and in pursuit of safe, permanent homes for them.

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Exits ... at the S-T: Todd Mason, for 10 years business columnist at the paper and recently a writer of intricate stories about dealmakers, frauds and the stock market, to The Philadelphia Inquirer as a business reporter; instead of analyzing big corporations, he focused on the concerns of workers, investors and consumers, becoming known as a champion for the individual, eager to help a caller cut through bureaucratic red tape to solve a problem.

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"The Deviant's Advantage" /

Ryan Mathews and Watts Wacker / Crown Business

Looking for the next big business idea? It's out there right now, in the mind of a deviant individual. Deviance is nothing more than a marked separation from the norm and is the source of innovation, the kind of thinking that creates -- and tumbles -- markets. In case studies on the likes of Reebok, Napster and Hugh Hefner, futurists Mathews and Wacker describe how deviance proceeds along a trajectory from the Fringe, where it originates but has zero commercial potential; to the Edge, where word of mouth creates a limited audience; to the Realm of the Cool, where momentum really starts to build; to the Next Big Thing, where demand intensifies; finally landing at Social Convention, the heart of the mass market. The book offers a challenge: Find the next breakthrough concept and exploit it, or be buried by those who do.

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Say "Central Intelligence Agency," and you think Bay of Pigs and the Cold War, or maybe Watergate and the shadowy crew that surrounded E. Howard Hunt and G. Gordon Liddy, while still others think simply of Tom Clancy novels or the new generation of post-Soviet Union spy films. But for a generation of Web surfers, the CIA is the kindly crowd that helps with the homework. Since even before the creation of the Web a decade ago, the CIA made its World Factbook available on the Internet, and to a growing number of students it is the primary resource for sociological and geographic information about the countries of the world. The latest edition, at www.cia.gov/cia/publications/factbook, is a number-cruncher's delight, with fresh information about Iraq, Malaysia and other potential hot spots. From Afghanistan to Zimbabwe, click the drop-down menu and here comes reams of data about that nation, its people, government, economy, communications, transportation, military and transnational issues. Illustrations include the country's flag and map.

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Roger Partridge, GFW PRSA

I look forward to the new year as chapter president of PRSA. We have a great board of directors to lead us in 2003, and I hope you will be able to attend the luncheons, programs and training events we have planned. Special thanks to Kristie Aylett, APR, for her leadership this past year. Kristie has served the chapter in many offices and responsibilities and excelled as chapter president. Besides leading the board and our monthly luncheons, she co-chaired the Southwest District training conference last February. That task alone was a full-time job. Thanks, Kristie, for your dedication to PRSA and our chapter.

Patrick Grady, IABC/Fort Worth

A number of years ago, a wise man shared his philosophy with me. He was in his 80s, had accomplished much in terms of life and life experience, and he disliked new year's resolutions. Rather than blanket changes, he favored annual analysis. He talked about self-exploration, growth in personal understanding, acceptance and personal challenge. It's difficult to put into words the impact that this great gentleman had on my life. But if there's a chance that his concepts can live on and help someone else, then I'll take that chance.

He made it simple. If you love chocolate, you shouldn't resolve to give it up to combat, say, a weight problem. You probably won't succeed if you quit everything you love (food of whatever kind) and start doing everything you hate (exercise, etc.). Focus on the matter holistically, but one piece -- in this case, one piece of chocolate -- at a time. Make smart decisions using the most valuable counsel you have: you.

That's our approach at IABC. Each program attempts to make a difference in one aspect of your professional life ... one element at a time ... toward a greater whole. You can bet that will happen this month when we hear from Verizon's Kimberly Page on "Intranets: How to Keep Your Employees Coming Back for More." Kimberly's intranet work is truly world class. She has a wonderful ability to share necessary information, through push and pull, with each employee via this inimitable medium. What's most impressive is how she infuses corporate culture into what she does. Even if the intranet is not everyone's area of responsibility, we all can gain from hearing Kimberly's philosophy and learning from what Verizon has accomplished.

John Dycus, Fort Worth SPJ

You're wondering, no doubt, how one becomes a Fort Worth SPJ honorary member for life, and the answer is pretty much show up at the PRSA/IABC/SPJ Holiday Party and take pictures of the revelers reveling. Make them react for the camera like the shy fellow here. The latest FWSPJHML, new mother of twins and JPS Partners Together for Health creative whiz Johnell Kelley, even brought her own camera. The twins' mama is alright. ...

Zenobia Harris, West Texas A&M University. She has been "ripping and running," spending the summer at the University of Georgia, where she did research in the Grady College of Journalism and Mass Communication (on Spike Lee's movie, "Bamboozled"), and now being a general assignments reporter for the school paper. She's taking reporting and copy editing courses as part of a full class load, works a 40-hour-a-week job off campus and travels as a member of the speech team. She's getting ready for graduate school, either at UGA or the University of Alabama. "Thank you, again, for this scholarship," she writes. "I REALLY appreciate it. It has helped me financially more than you will ever know."

Jamie Hall, UT Austin School of Law. He interned this summer in the FCC Office of Plans and Policy in Washington, D.C., and also took a communications law course at George Mason University School of Law (received an A+). This fall, as a requirement of a policy research class on computer community networks, he traveled to West Texas to visit with residents. "It was quite interesting to see how the traditional print media had joined forces with community volunteers to bring both broadband access and news to citizens."

Sarah Stiles, Texas Tech University. She sent 12 bylined stories from the yearbook, La Ventana, and is excited because the March/April issue of the Texas Techsan alumni magazine will run her first feature story. "Thank you so much to the scholarship committee for selecting me for this scholarship. The money is an enormous help, and it's also very nice to know that professionals in the field I'd like to go into think my work and potential are worthy."

Pat Gillespie, UTA. A three-year veteran of the university paper, The Shorthorn, he was recently hired by The Dallas Morning New as a news clerk in the Arlington bureau. ("It's far from glamorous, but it's a start.") He's 33 hours from graduating. "Your dedication to my education and to improving our business has meant a lot to me. It's helped me financially, but it also proves that you care about the future of this field."

Paul Gibson, Abilene Christian University. He maintains the ACU Optimist Online (www.acuoptimist.com) and in the fall worked the daytime music shift, the morning news shift on Monday and Wednesday and "a weekend shift here and there" at KACU-FM, the NPR station staffed by students. He operated a video camera for the student production crew taping ACU's Freshman Follies. "I do want to thank you for the investment you have made in me with your financial support, and I shall do my best to make you happy that you did."